"The concept screening programme we’ve implemented in partnership with Kantar has given us a fully validated new product development pipeline. We’re confident in the products we’re launching and know how to optimise the concepts to maximise commercial potential. Kantar Marketplace is such an agile approach, and the analytics dashboard is …

“It is important to have a partner with expertise and credibility internationally to make sure we get the most out of the data. Working with Kantar is invaluable in enabling us to use the data and build something like Cynch, which is so heavily reliant on having really great data.”