Kantar Testimonials

“The concept screening programme we’ve implemented in partnership with Kantar has given us a fully validated new product development pipeline. We’re confident in the products we’re launching and know how to optimise the concepts to maximise commercial potential. Kantar Marketplace is such an agile approach, and the analytics dashboard is really convenient for accessing results. The expertise and interpretation we get from the team at Kantar has added so much value.’’

“Using Ad Now on Kantar Marketplace, we were able to confirm that the language and communication tone we had chosen for the brand were the right ones. Also, confirming that building of a local narrative was key to gain relevance & differentiation in a highly competitive market, helped us gain confidence & support from global team. One of the big campaign goals was to achieve differentiation. We knew we were entering an already consolidated category, so disruption was key. And the study corroborated that we were able to achieve this; it was one of the drivers of campaign success that we will build upon.”