Kantar Testimonials

"For us, communication tests in partnership with Kantar are key. We are very attentive to the results and use them to make many decisions. In this case, we used a qualitative diagnosis to get detailed data of consumers, sensations, and possible risks. However, we always make the final decision using Link Express, which provides us with all the communication impact KPIs we need and allows us to compare the all-time evolution of our ads. We have relevant benchmarks because we have been working with this information for several years. In the current campaign, called “Quienes somos,” we were able to produce very quick results, in less than 72 working hours. That gives us piece of mind, knowing that we have a winning ad that meets both entertainment and branding KPIs."

“It is important to have a partner with expertise and credibility internationally to make sure we get the most out of the data. Working with Kantar is invaluable in enabling us to use the data and build something like Cynch, which is so heavily reliant on having really great data.”