"For us, communication tests in partnership with Kantar are key. We are very attentive to the results and use them to make many decisions. In this case, we used a qualitative diagnosis to get detailed data of consumers, sensations, and possible risks. However, we always make the final decision using …

“Using Ad Now on Kantar Marketplace, we were able to confirm that the language and communication tone we had chosen for the brand were the right ones. Also, confirming that building of a local narrative was key to gain relevance & differentiation in a highly competitive market, helped us gain …