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Founded in 2016 by Stefanie Francis, Hootology marries sound research principles with modern technology to maximize the effectiveness of marketing and strategy initiatives. Hootology drives rich, nuanced insights into how consumers develop and maintain loyalty to the products and services they purchase, delivering qualitative insights at a quantitative scale.
“The partnership with Hootology was crucial in uncovering the psychological connection points to inform a Super Bowl messaging campaign. ”
“Finally! A market research company that is actually providing usable information, gathered in a meaningful way. Call me, I’d love to talk about Hootology!”
“Hootology helped inform our marketing strategy which led directly to increases in revenue.”
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