“The fight against the infodemic is likely to continue well into the future. We at UNICEF MENARO will continue listening to our audiences of whom we massively care about, and innovatively use all the tools at our disposal to counter the spread of rumors and false information and communicate to people the importance of trusting only credible sources. Throughout the pandemic, we saw firsthand that creativity is key. We also learned that it is significant to be close to people’s hearts to address their concerns and those of their loved ones; using the language of a friend and not that of an instructor."