"Talkwalker is like the godfather of Social Media Analytics and probably one of the most advanced and comprehensive tools on the market. As a marketing professional one of the most common challenges I face is trying to convince budget holders that social media is worth investment. I spend ages trying to identify impact on sales and conversions. Talkwalker allows you to easily identify correlations to business metrics such as web conversions and sales. The image recognition is a great feature too - really handy when tracking social reach through visual representation."