"Talkwalker's new machine learning capabilities are great for the media monitoring industry and more important, give Talkwalker first-mover advantage in artificial intelligence for the media space. The training dataset they're building has a distinct advantage - motivated, highly-qualified users doing annotation of media and sentiment. This is in contrast to more general projects where you don't have the core customer providing the training data, leading to less useful results. That data is the future of media monitoring."