Call Tracking & Analytics Software Companies

Call tracking & analytics software traces inbound telephone calls to their sources. Organizations can produce different 1-800 and local numbers for their pay-per-click keywords and campaigns, website locations, and ads, to track the sources that are providing the most calls.

What to Look For In Call Tracking & Analytics Software
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Browse 966 reviews, 668 case studies & customer success stories, and 112 customer videos of the best Call Tracking & Analytics Software for your business needs

  • Overall Reference Rating 4.8

    CallRail

    Premium
    Call Tracking & Analytics Software

    CallRail provides call tracking and analytics to more than 100,000 companies and marketing agencies globally. CallRail’s intuitive software helps data-driven marketers optimize the performance of their advertising campaigns, increase sales …

  • Overall Reference Rating 4.8
    Call Tracking & Analytics Software

    CallTrackingMetrics is an award-winning, global conversation analytics company founded and led by a husband-wife team that enables marketers to make effective data-driven decisions and increase ROI. Over 100,000 users, including …

  • Overall Reference Rating 4.7

    ResponseTap

    Premium
    Call Tracking & Analytics Software

    ResponseTap came about over a few beers in a university bar, and a conversation between Ross and Richard about the disconnect between online and offline customer journeys. Within two years, …

  • Overall Reference Rating 4.8
    Call Tracking & Analytics Software

    Arise Virtual Solutions is a pioneer of on-demand customer management technology and business process outsourcing. All the powerful cloud-based platform provides a virtual nationwide network to connect primarily work-at-home service …

  • Overall Reference Rating 4.8

    Clixtell

    Premium
    Call Tracking & Analytics Software

    Clixtell is a world leader in providing cutting edge solutions for call tracking and preventing click fraud. The company’s professional track record is based on expertise acquired by years of …

  • Overall Reference Rating 4.7

    Invoca

    Verified
    Call Tracking & Analytics Software

    Invoca is an AI-powered call tracking and conversational analytics company that brings the depth of marketing analytics traditionally limited to digital consumer interactions to the world of human-to-human selling. With …

  • Overall Reference Rating 4.7
    Call Tracking & Analytics Software

    Infinity is the leading call intelligence platform. Providing transformational business tools to gain intelligence from every conversation with prospects and customers. To drive more sales, optimise marketing and streamline operations. …

  • Overall Reference Rating 4.8

    Ringostat

    Verified
    Call Tracking & Analytics Software

    Ringostat is an AI-Powered Business Phone & Marketing Performance Platform. Ringostat helps to build effective communication with the client, optimize marketing in terms of payback, and increase sales. Ringostat is …

  • Overall Reference Rating 4.7

    Revenue.io

    Verified
    Call Tracking & Analytics Software

    Revenue.io powers high-performing teams with real-time guidance. By surfacing and recommending what works best, Revenue.io enables hundreds of customers like HPE, Nutanix, and AWS to deliver predictable results and optimize …

  • Overall Reference Rating 4.7

    CallFire

    Verified
    Call Tracking & Analytics Software

    The CallFire family of brands are leading providers of easy-to-use, self-service text and voice marketing solutions for thousands of businesses across the US & Canada. We specialize in helping local …

  • Overall Reference Rating 4.8

    Marchex

    Verified
    Call Tracking & Analytics Software

    Marchex knows that your best customers are calling. From simple call tracking to omnichannel call attribution across search, social, and display, Marchex lets marketing teams stop the guess work, connecting …

  • Overall Reference Rating 4.8

    iovox

    Verified
    Call Tracking & Analytics Software

    iovox Makes Communication Easier & Communication Data Valuable. For 12+ years, iovox has provided call tracking solutions around the world to leading brands who seek to improve operational performance or …

  • Overall Reference Rating 4.8
    Call Tracking & Analytics Software

    WhatConverts makes it easy to attribute sales to traffic sources based on phone calls, web forms and transactions. WhatConverts offers a full circle lead tracking system where you'll no longer …

  • Overall Reference Rating 4.8
    Call Tracking & Analytics Software

    Mediahawk call tracking provides the clarity and insight necessary to advertise in the right places, increasing your ROI as a direct result. Their solution supports multi-channel marketing activity with products …

  • Overall Reference Rating 4.8
    Call Tracking & Analytics Software

    Ruler Analytics phone tracking works by overriding the phone number on your website and replacing it with a unique phone number for each individual visitor. When the number iscalled the …

More About Call Tracking & Analytics Software

What is Call Tracking & Analytics Software?

Introduction

Call tracking & analytics software traces inbound telephone calls to their sources. Organizations can produce different 1-800 and local numbers for their pay-per-click keywords and campaigns, website locations, and ads, to track the sources that are providing the most calls. In addition, these software solutions present advanced interactive voice response and call routing features to qualify prospects and deliver granular reporting.

Marketing teams can leverage call tracking & analytics applications to measure the effectiveness of their marketing campaigns. These tools integrate with digital advertising and analytics programs to add offline conversion to sales funnels. They also smoothly integrate with CRM solutions to track and log leads.

With call analytics software, you can manage and measure the inbound telephone channel, which includes landline and mobile phones. The system delegates call tracking numbers to help you measure, analyze, monitor, and report the caller’s data. In addition, the software offers features that attribute, route, record, and track inbound calls.

Features of Call Tracking & Analytics Software

Fraud Detection and Prevention

Call tracking and analytics software can identify, block, and investigate calls with suspicious patterns to prevent inbound call fraud.

Conversation Analytics

Social media sites perform sentiment analysis, similarly, call tracking software utilizes natural language programming to do conversation analytics. This analysis is based on spoken phrases or words that have been determined as conversion signals.

Routing and Scoring

The platform automatically qualifies and routes calls to the right customer support agent based on geography, caller source, age, and demographic.

Recording

With call analytics software, you can record and transcribe calls, and use them to monitor quality and measure the performance of support agents.

Keyword-level Tracking

The analytics solution permits you to trace the call back to the specific keyword that the caller clicked on your website. This permits marketers to gain full details of the clickstream before the call. You can also get data such as caller ID, call length, log time, creative, ad group, last visited URL, campaign, and session.

Tracking of Toll-Free and Local Phone Numbers

The software provides tracking codes on exclusive phone numbers to help marketers to identify location, sources, channels, and more. Top call analytics programs can also perform international tracking.

Benefits of Call Tracking & Analytics Software

Unified View of Buyer

You can integrate data from your call tracking and analytics software with your tag management, CRM, marketing automation, and other marketing technology applications to get a comprehensive overview of all your consumers. You can utilize this unified view for relevant and personalized marketing.

Offline and Online Attribution of Channels

The platform links campaigns, offline phone calls, and keywords. To get greater accuracy, you can feed the information to attribution models.

Improves the Productivity and Performance of Sales Agents

Sales reps can utilize call analytics software to route promising leads to the right agents or locations. In addition, you can find out which sales reps are performing well and what techniques are most effective.

Optimizes Ads and Campaigns

Finally, call tracking & analytics software helps you identify the most profitable sources as it tracks the campaign, channel level, or keyword, and sends them through the conversion funnel.