What is Call Tracking & Analytics Software?

Introduction

Call tracking & analytics software traces inbound telephone calls to their sources. Organizations can produce different 1-800 and local numbers for their pay-per-click keywords and campaigns, website locations, and ads, to track the sources that are providing the most calls. In addition, these software solutions present advanced interactive voice response and call routing features to qualify prospects and deliver granular reporting.

Marketing teams can leverage call tracking & analytics applications to measure the effectiveness of their marketing campaigns. These tools integrate with digital advertising and analytics programs to add offline conversion to sales funnels. They also smoothly integrate with CRM solutions to track and log leads.

With call analytics software, you can manage and measure the inbound telephone channel, which includes landline and mobile phones. The system delegates call tracking numbers to help you measure, analyze, monitor, and report the caller’s data. In addition, the software offers features that attribute, route, record, and track inbound calls.

Features of Call Tracking & Analytics Software

Fraud Detection and Prevention

Call tracking and analytics software can identify, block, and investigate calls with suspicious patterns to prevent inbound call fraud.

Conversation Analytics

Social media sites perform sentiment analysis, similarly, call tracking software utilizes natural language programming to do conversation analytics. This analysis is based on spoken phrases or words that have been determined as conversion signals.

Routing and Scoring

The platform automatically qualifies and routes calls to the right customer support agent based on geography, caller source, age, and demographic.

Recording

With call analytics software, you can record and transcribe calls, and use them to monitor quality and measure the performance of support agents.

Keyword-level Tracking

The analytics solution permits you to trace the call back to the specific keyword that the caller clicked on your website. This permits marketers to gain full details of the clickstream before the call. You can also get data such as caller ID, call length, log time, creative, ad group, last visited URL, campaign, and session.

Tracking of Toll-Free and Local Phone Numbers

The software provides tracking codes on exclusive phone numbers to help marketers to identify location, sources, channels, and more. Top call analytics programs can also perform international tracking.

Benefits of Call Tracking & Analytics Software

Unified View of Buyer

You can integrate data from your call tracking and analytics software with your tag management, CRM, marketing automation, and other marketing technology applications to get a comprehensive overview of all your consumers. You can utilize this unified view for relevant and personalized marketing.

Offline and Online Attribution of Channels

The platform links campaigns, offline phone calls, and keywords. To get greater accuracy, you can feed the information to attribution models.

Improves the Productivity and Performance of Sales Agents

Sales reps can utilize call analytics software to route promising leads to the right agents or locations. In addition, you can find out which sales reps are performing well and what techniques are most effective.

Optimizes Ads and Campaigns

Finally, call tracking & analytics software helps you identify the most profitable sources as it tracks the campaign, channel level, or keyword, and sends them through the conversion funnel.