ResponseTap came about over a few beers in a university bar, and a conversation between Ross and Richard about the disconnect between online and offline customer journeys. Within two years, they had launched their campaign level tracking project, the first in Europe to be integrated with Google Analytics. Two years later and visitor level tracking was live, the business had 100 customers and ResponseTap had joined the Telegraph's Tech Start-Up 100 most promising techology start-ups in Europe. Today, having raised £4m in funding, the business has 80 staff, 50 new customers every month, offices in London, Manchester and Atlanta, and billions of web visits, phone calls and associated transactions processed every day.
"ResponseTap has radically changed our business – we now have access to valuable data and insight to reduce wastage in our lead generation and take smarter operational decisions. 12 months ago, we had nine staff. In the last year we have recruited five new staff, and had to extend our office space to recruit more. We are now recruiting 12 more staff to deal the growth in enquiries, and have been able to increase turnover and profit by over 500%. We now run an advertising budget of over £70k per week across over 10 websites, and over 50 newspapers and we could not have grown like this without ResponseTap."
"Due to the sometimes complex nature of our holidays, many customers prefer to call to make the final booking after visiting the website. As soon as that happened we were losing valuable insight about that customer’s journey. The ResponseTap solution has solved this problem and many more. Not only can we see which sources of traffic are generating relevant visitors, it has helped us enhance the websites and services we offer to give our customers a better all-round experience."
"I would certainly recommend working with ResponseTap, to help you bring ROI into a marketing funnel that involves phone calls too."
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