"Due to the sometimes complex nature of our holidays, many customers prefer to call to make the final booking after visiting the website. As soon as that happened we were losing valuable insight about that customer’s journey. The ResponseTap solution has solved this problem and many more. Not only can …

"The best thing about ResponseTap is the way it integrates with other platforms."

"ResponseTap provides granular data across our marketing channels which enables us to optimize marketing spend, performance and return.”

"Since going live with ResponseTap, we've tracked nearly £6 million through the contact center, which we wouldn't have seen before."

"With phone conversions accounting for over 90% of all of our business, it's crucial and fundamental for us to know which calls are converting and when. ResponseTap gives us that."

"ResponseTap’s call tracking technology has already given us very valuable insight into both our offline and online advertising strategy, enabling us to make savings of up to 30% on our previous spend. Now we have launched our new website we are looking forward to utilising other aspects of the system …

"ResponseTap helps us uncover what the customer journey is and understand the true value of the marketing ROI we get."

"ResponseTap has radically changed our business – we now have access to valuable data and insight to reduce wastage in our lead generation and take smarter operational decisions. 12 months ago, we had nine staff. In the last year we have recruited five new staff, and had to extend our …

"We now have a system we feel confident in. The dashboard is brilliant, and we can access all of the information we need. Although we were nervous about the switch, ResponseTap made it incredibly easy.”

"Data is one of our key drivers to define our strategy and for reporting on results. It's important for us to work with a trusted partner, like ResponseTap, where we know we can trust the data and the metrics they're providing."

"I would certainly recommend working with ResponseTap, to help you bring ROI into a marketing funnel that involves phone calls too."

"Google Analytics provides us with some helpful insights into our initial customer conversations, but we always go into the ResponseTap platform now to get the depth of data we need in a consumable format. The detail is incredible. We’ve been able to understand when website content is or isn’t performing …

"Since implementing ResponseTap, we’ve noticed a significant increase in the number of relevant leads coming through to the sales desk. As a result, conversion has become a much quicker and easier process as well as more frequent."

"By understanding exactly how our paid search works for us, we’re better adapted to focus on driving growth across profitable campaigns that deliver real results. Having an attribution model that accurately apportions online ad spend to offline revenue allows us to see the full customer journey across our most popular …

"ResponseTap’s data has been invaluable in the development of our search strategy for Florida4less and enabled us to make smarter decisions about where to place our efforts for maximum Return on Investment."