"ResponseTap has radically changed our business – we now have access to valuable data and insight to reduce wastage in our lead generation and take smarter operational decisions. 12 months ago, we had nine staff. In the last year we have recruited five new staff, and had to extend our office space to recruit more. We are now recruiting 12 more staff to deal the growth in enquiries, and have been able to increase turnover and profit by over 500%. We now run an advertising budget of over £70k per week across over 10 websites, and over 50 newspapers and we could not have grown like this without ResponseTap."
"ResponseTap’s call tracking software has been the most integral part of delivering a more efficient, and more intelligent PPC campaign, not only for We Fix Now, but for a number of our clients."
"Using ResponseTap’s Speech AI we have been able to gain a better understanding of which marketing activities have driven more value for the business, improve customer journeys and optimise marketing campaigns for a better ROI. The AI model built by the ResponseTap team helped us achieve a higher level of accuracy than the market benchmark allowing us to manage marketing budgets more efficiently and support business growth. We are planning to continue using the solution and apply across new channels and products.”
"ResponseTap provides granular data across our marketing channels which enables us to optimize marketing spend, performance and return.”
"By understanding exactly how our paid search works for us, we’re better adapted to focus on driving growth across profitable campaigns that deliver real results. Having an attribution model that accurately apportions online ad spend to offline revenue allows us to see the full customer journey across our most popular touch points in our conversion funnel."
"Since implementing ResponseTap, we’ve noticed a significant increase in the number of relevant leads coming through to the sales desk. As a result, conversion has become a much quicker and easier process as well as more frequent."
"Within a relatively short space of time the team were able to double the amount of leads we received whilst halving the costs. Naturally this has had a profound effect on our ROI."
"Google Analytics provides us with some helpful insights into our initial customer conversations, but we always go into the ResponseTap platform now to get the depth of data we need in a consumable format. The detail is incredible. We’ve been able to understand when website content is or isn’t performing well, for example, and when one location website is cannibalizing another. Now, thanks to more geographically-inclined tracking, we’ve also streamlined our sites to promote multiple locations without this being to the detriment of customer relevance."
"Since going live with ResponseTap, we've tracked nearly £6 million through the contact center, which we wouldn't have seen before."
"We now have a system we feel confident in. The dashboard is brilliant, and we can access all of the information we need. Although we were nervous about the switch, ResponseTap made it incredibly easy.”
"ResponseTap helps us uncover what the customer journey is and understand the true value of the marketing ROI we get."
"By integrating the Call Intelligence data with other MarTech platforms it’s possible to grasp customers’ entire journeys and the nuances within them."
"With phone conversions accounting for over 90% of all of our business, it's crucial and fundamental for us to know which calls are converting and when. ResponseTap gives us that."
"Due to the sometimes complex nature of our holidays, many customers prefer to call to make the final booking after visiting the website. As soon as that happened we were losing valuable insight about that customer’s journey. The ResponseTap solution has solved this problem and many more. Not only can we see which sources of traffic are generating relevant visitors, it has helped us enhance the websites and services we offer to give our customers a better all-round experience."
"I would certainly recommend working with ResponseTap, to help you bring ROI into a marketing funnel that involves phone calls too."