"Google Analytics provides us with some helpful insights into our initial customer conversations, but we always go into the ResponseTap platform now to get the depth of data we need in a consumable format. The detail is incredible. We’ve been able to understand when website content is or isn’t performing …

"I would certainly recommend working with ResponseTap, to help you bring ROI into a marketing funnel that involves phone calls too."

"By integrating the Call Intelligence data with other MarTech platforms it’s possible to grasp customers’ entire journeys and the nuances within them."

"Using ResponseTap’s data, we’ve been able to make that vital link between paid-search keywords and phone calls which has really taken our digital marketing strategy to the next level. We are now able to make much smarter decisions about campaigns and where to focus our efforts to get the maximum …

"ResponseTap has enabled us to deliver a 360 solution to our clients and enabled us to win more business as a result. The ResponseTap team has been exemplary in their support for our business and the flexibility of the API and software has meant that we are able to continuously …

"We’re able to tweak our PPC campaigns immediately, which allows us to fine-tune ad content and customer reach within a set budget."

"Since going live with ResponseTap, we've tracked nearly £6 million through the contact center, which we wouldn't have seen before."

“Smart Match helped us improve lead quality, and as a result, lower the cost of customer acquisition. The visibility we’ve been given has allowed us to make better informed, more profitable decisions about where we allocate our marketing spend."

"ResponseTap has radically changed our business – we now have access to valuable data and insight to reduce wastage in our lead generation and take smarter operational decisions. 12 months ago, we had nine staff. In the last year we have recruited five new staff, and had to extend our …

"When our customers call we need to know what prompted that call, what facilities or services they are interested in and the path they took to get to us. This level of analysis enables us to make informed decisions about our online marketing campaigns and messaging as well as our …

"By understanding exactly how our paid search works for us, we’re better adapted to focus on driving growth across profitable campaigns that deliver real results. Having an attribution model that accurately apportions online ad spend to offline revenue allows us to see the full customer journey across our most popular …

"ResponseTap helps us uncover what the customer journey is and understand the true value of the marketing ROI we get."

"EsponseTap enables us to close the loop and report back effectively to our clients on where their marketing spend is going."

“We found ResponseTap extremely useful in my previous business, so it was a no-brainer to bring it with me to my own venture. By proving how we contribute to offline sales, we’re able to prove our value to clients.”

"With phone conversions accounting for over 90% of all of our business, it's crucial and fundamental for us to know which calls are converting and when. ResponseTap gives us that."