"ResponseTap provides granular data across our marketing channels which enables us to optimize marketing spend, performance and return.”

"With phone conversions accounting for over 90% of all of our business, it's crucial and fundamental for us to know which calls are converting and when. ResponseTap gives us that."

"ResponseTap helps us uncover what the customer journey is and understand the true value of the marketing ROI we get."

"Data is one of our key drivers to define our strategy and for reporting on results. It's important for us to work with a trusted partner, like ResponseTap, where we know we can trust the data and the metrics they're providing."

"The best thing about ResponseTap is the way it integrates with other platforms."

"By understanding exactly how our paid search works for us, we’re better adapted to focus on driving growth across profitable campaigns that deliver real results. Having an attribution model that accurately apportions online ad spend to offline revenue allows us to see the full customer journey across our most popular …

"We’re able to tweak our PPC campaigns immediately, which allows us to fine-tune ad content and customer reach within a set budget."

"ResponseTap’s data has been invaluable in the development of our search strategy for Florida4less and enabled us to make smarter decisions about where to place our efforts for maximum Return on Investment."

“Smart Match helped us improve lead quality, and as a result, lower the cost of customer acquisition. The visibility we’ve been given has allowed us to make better informed, more profitable decisions about where we allocate our marketing spend."

"Using ResponseTap’s data, we’ve been able to make that vital link between paid-search keywords and phone calls which has really taken our digital marketing strategy to the next level. We are now able to make much smarter decisions about campaigns and where to focus our efforts to get the maximum …

"Since going live with ResponseTap, we've tracked nearly £6 million through the contact center, which we wouldn't have seen before."

“We found ResponseTap extremely useful in my previous business, so it was a no-brainer to bring it with me to my own venture. By proving how we contribute to offline sales, we’re able to prove our value to clients.”

"Due to the sometimes complex nature of our holidays, many customers prefer to call to make the final booking after visiting the website. As soon as that happened we were losing valuable insight about that customer’s journey. The ResponseTap solution has solved this problem and many more. Not only can …

"By integrating the Call Intelligence data with other MarTech platforms it’s possible to grasp customers’ entire journeys and the nuances within them."

"Google Analytics provides us with some helpful insights into our initial customer conversations, but we always go into the ResponseTap platform now to get the depth of data we need in a consumable format. The detail is incredible. We’ve been able to understand when website content is or isn’t performing …