"ResponseTap has radically changed our business – we now have access to valuable data and insight to reduce wastage in our lead generation and take smarter operational decisions. 12 months ago, we had nine staff. In the last year we have recruited five new staff, and had to extend our office space to recruit more. We are now recruiting 12 more staff to deal the growth in enquiries, and have been able to increase turnover and profit by over 500%. We now run an advertising budget of over £70k per week across over 10 websites, and over 50 newspapers and we could not have grown like this without ResponseTap."
"Using ResponseTap’s Speech AI we have been able to gain a better understanding of which marketing activities have driven more value for the business, improve customer journeys and optimise marketing campaigns for a better ROI. The AI model built by the ResponseTap team helped us achieve a higher level of accuracy than the market benchmark allowing us to manage marketing budgets more efficiently and support business growth. We are planning to continue using the solution and apply across new channels and products.”
"ResponseTap helps us uncover what the customer journey is and understand the true value of the marketing ROI we get."
"Due to the sometimes complex nature of our holidays, many customers prefer to call to make the final booking after visiting the website. As soon as that happened we were losing valuable insight about that customer’s journey. The ResponseTap solution has solved this problem and many more. Not only can we see which sources of traffic are generating relevant visitors, it has helped us enhance the websites and services we offer to give our customers a better all-round experience."
“We found ResponseTap extremely useful in my previous business, so it was a no-brainer to bring it with me to my own venture. By proving how we contribute to offline sales, we’re able to prove our value to clients.”
"Using ResponseTap’s data, we’ve been able to make that vital link between paid-search keywords and phone calls which has really taken our digital marketing strategy to the next level. We are now able to make much smarter decisions about campaigns and where to focus our efforts to get the maximum ROI."
"We’re able to tweak our PPC campaigns immediately, which allows us to fine-tune ad content and customer reach within a set budget."
"With phone conversions accounting for over 90% of all of our business, it's crucial and fundamental for us to know which calls are converting and when. ResponseTap gives us that."
“Smart Match helped us improve lead quality, and as a result, lower the cost of customer acquisition. The visibility we’ve been given has allowed us to make better informed, more profitable decisions about where we allocate our marketing spend."
"By understanding exactly how our paid search works for us, we’re better adapted to focus on driving growth across profitable campaigns that deliver real results. Having an attribution model that accurately apportions online ad spend to offline revenue allows us to see the full customer journey across our most popular touch points in our conversion funnel."
"ResponseTap has enabled us to deliver a 360 solution to our clients and enabled us to win more business as a result. The ResponseTap team has been exemplary in their support for our business and the flexibility of the API and software has meant that we are able to continuously innovate and provide the best possible solutions and services to our clients. Ultimately ResponseTap has given our clients the ability to continually optimize and improve campaign performance based on rock solid call data and insight."
"ResponseTap’s call tracking software has been the most integral part of delivering a more efficient, and more intelligent PPC campaign, not only for We Fix Now, but for a number of our clients."
"Within a relatively short space of time the team were able to double the amount of leads we received whilst halving the costs. Naturally this has had a profound effect on our ROI."
"Since implementing ResponseTap, we’ve noticed a significant increase in the number of relevant leads coming through to the sales desk. As a result, conversion has become a much quicker and easier process as well as more frequent."
"ResponseTap’s data has been invaluable in the development of our search strategy for Florida4less and enabled us to make smarter decisions about where to place our efforts for maximum Return on Investment."