"Due to the sometimes complex nature of our holidays, many customers prefer to call to make the final booking after visiting the website. As soon as that happened we were losing valuable insight about that customer’s journey. The ResponseTap solution has solved this problem and many more. Not only can …

"By integrating the Call Intelligence data with other MarTech platforms it’s possible to grasp customers’ entire journeys and the nuances within them."

"By understanding exactly how our paid search works for us, we’re better adapted to focus on driving growth across profitable campaigns that deliver real results. Having an attribution model that accurately apportions online ad spend to offline revenue allows us to see the full customer journey across our most popular …

"Data is one of our key drivers to define our strategy and for reporting on results. It's important for us to work with a trusted partner, like ResponseTap, where we know we can trust the data and the metrics they're providing."

"The best thing about ResponseTap is the way it integrates with other platforms."

"Since implementing ResponseTap, we’ve noticed a significant increase in the number of relevant leads coming through to the sales desk. As a result, conversion has become a much quicker and easier process as well as more frequent."

"Using ResponseTap’s Speech AI we have been able to gain a better understanding of which marketing activities have driven more value for the business, improve customer journeys and optimise marketing campaigns for a better ROI. The AI model built by the ResponseTap team helped us achieve a higher level of …

"We now have a system we feel confident in. The dashboard is brilliant, and we can access all of the information we need. Although we were nervous about the switch, ResponseTap made it incredibly easy.”

"EsponseTap enables us to close the loop and report back effectively to our clients on where their marketing spend is going."

"Since going live with ResponseTap, we've tracked nearly £6 million through the contact center, which we wouldn't have seen before."

"ResponseTap has enabled us to deliver a 360 solution to our clients and enabled us to win more business as a result. The ResponseTap team has been exemplary in their support for our business and the flexibility of the API and software has meant that we are able to continuously …

"With phone conversions accounting for over 90% of all of our business, it's crucial and fundamental for us to know which calls are converting and when. ResponseTap gives us that."

"ResponseTap has radically changed our business – we now have access to valuable data and insight to reduce wastage in our lead generation and take smarter operational decisions. 12 months ago, we had nine staff. In the last year we have recruited five new staff, and had to extend our …

"We’re able to tweak our PPC campaigns immediately, which allows us to fine-tune ad content and customer reach within a set budget."

"Google Analytics provides us with some helpful insights into our initial customer conversations, but we always go into the ResponseTap platform now to get the depth of data we need in a consumable format. The detail is incredible. We’ve been able to understand when website content is or isn’t performing …