“We found ResponseTap extremely useful in my previous business, so it was a no-brainer to bring it with me to my own venture. By proving how we contribute to offline sales, we’re able to prove our value to clients.”
"ResponseTap’s data has been invaluable in the development of our search strategy for Florida4less and enabled us to make smarter decisions about where to place our efforts for maximum Return on Investment."
"I would certainly recommend working with ResponseTap, to help you bring ROI into a marketing funnel that involves phone calls too."
“ResponseTap has been fundamental to our marketing success over the past 2 years. The visibility we have of how patients find and engage with us has changed the way we market and significantly improved our overall marketing performance.”
"Due to the sometimes complex nature of our holidays, many customers prefer to call to make the final booking after visiting the website. As soon as that happened we were losing valuable insight about that customer’s journey. The ResponseTap solution has solved this problem and many more. Not only can we see which sources of traffic are generating relevant visitors, it has helped us enhance the websites and services we offer to give our customers a better all-round experience."
"By integrating the Call Intelligence data with other MarTech platforms it’s possible to grasp customers’ entire journeys and the nuances within them."
"Using ResponseTap’s data, we’ve been able to make that vital link between paid-search keywords and phone calls which has really taken our digital marketing strategy to the next level. We are now able to make much smarter decisions about campaigns and where to focus our efforts to get the maximum ROI."
"We’re able to tweak our PPC campaigns immediately, which allows us to fine-tune ad content and customer reach within a set budget."
"ResponseTap has enabled us to deliver a 360 solution to our clients and enabled us to win more business as a result. The ResponseTap team has been exemplary in their support for our business and the flexibility of the API and software has meant that we are able to continuously innovate and provide the best possible solutions and services to our clients. Ultimately ResponseTap has given our clients the ability to continually optimize and improve campaign performance based on rock solid call data and insight."
"ResponseTap’s call tracking technology has already given us very valuable insight into both our offline and online advertising strategy, enabling us to make savings of up to 30% on our previous spend. Now we have launched our new website we are looking forward to utilising other aspects of the system to help focus our activity further."
"ResponseTap helps us uncover what the customer journey is and understand the true value of the marketing ROI we get."
"Data is one of our key drivers to define our strategy and for reporting on results. It's important for us to work with a trusted partner, like ResponseTap, where we know we can trust the data and the metrics they're providing."
"The best thing about ResponseTap is the way it integrates with other platforms."
"By understanding exactly how our paid search works for us, we’re better adapted to focus on driving growth across profitable campaigns that deliver real results. Having an attribution model that accurately apportions online ad spend to offline revenue allows us to see the full customer journey across our most popular touch points in our conversion funnel."
"Google Analytics provides us with some helpful insights into our initial customer conversations, but we always go into the ResponseTap platform now to get the depth of data we need in a consumable format. The detail is incredible. We’ve been able to understand when website content is or isn’t performing well, for example, and when one location website is cannibalizing another. Now, thanks to more geographically-inclined tracking, we’ve also streamlined our sites to promote multiple locations without this being to the detriment of customer relevance."