“If you want to go a layer deeper and say, ‘Hey, I want to actually know who it was that called, what date, the duration of the call, was it a new or returning caller.’ Within CallRail, I can export records to show exactly all the data from the spreadsheet that shows the name of the caller, the duration of the call, whether it was answered or not, all that kind of stuff.”
“Without CallRail, it would make it very difficult for us to prove that our marketing campaigns have been successful. Using CallRail and click-to-call we’ve been able to increase brithday party and group event sales and prove that it’s working, we wouldn’t have locations feel confidence in spending more on ads without call analytics."
“As the owner/CEO of Spherical Strategies and Co-owner of Gudphoria, Jessica successfully manages 20-30 Individuals with grace and understanding. Jessica juggles both organizational and personal responsibilities that may leave others frazzled. She continuously listens to her team, empathizes with each of their struggles and supports others dealing with the same or different issues. I am proud to work with Jessica and am inspired by her drive and will to do good not only for herself but for every person she comes in contact with.”
“We recently compared data from the period where we were using our previous call tracking provider against the period when we were using CallRail call tracking. We were able to increase leads for this client by 67% while maintaining a stable cost per lead, and CallRail was a large contributor to this success.”
“[The CallRail-Salesforce integration] helps us target how we focus our campaigns and make sure we’re focusing on the right keywords and demographics. If we find that a particular campaign is underperforming, we can either fine-tune the campaign itself or maybe divert funds from that campaign to one that’s working better. Having access to this granular data about campaign or ad performance, in real-time, is incredibly useful no matter what industry you’re working in, but especially for us.”
“One of our big challenges is accuracy with this kind of multi-touch attribution. This treatment can be a very considered and expensive purchase, so sometimes people will search for a long while before making a call or a purchase. In cases like this, you can’t always track them back to the first campaign they found you through, so we might not even know whether they came in through paid search or organic search."
“We use CallRail for sales, specifically lead generation. The biggest benefit for our company has been the ability to accurately identify call volume from our SEM programs.”
“When implemented with our clients, call tracking has yielded up to 2x’s as many leads since it captures the full picture of lead generation. Beyond that, our clients actually know what page someone is on when they call – that information has allowed us to uncover important insights that have changed the work and more importantly, the results.”
“And after listening to more calls and reviewing the relevant analytics in CallRail, we can figure out an optimal strategy for the client, whether that’s a web redesign, an ad buy, or something else. CallRail is a critical part of what we do when we’re helping clients improve customer service, or properly source leads.”
“One of VPP’s core values is ‘trust, integrity, and transparency’ and we seek to provide our partner hospitals with data to support our joint thought processes – CallRail has given us that visibility and transparency that has led to informed decision-making.”
“[CallRail] was the most user-friendly platform, had all the functionalities we needed, and was priced just right so we can include it in all our monthly pricing.”
“Most importantly for us as an agency, the data from CallRail meant we didn’t have to sit on our hands and say, ‘Gee, I sure hope we were part of helping him drive all those new patients. We can bring that call tracking data to our client and demonstrate the direct role our advertising had in their success.”
“[CallRail’s analytics] also led us to make tweaks to the kind of ad copy and creative content we produce for our clients. So helping our customers learn the benefits of a digital approach has actually changed the content and copy we produce and made us more effective at that."
“We liked what we were getting for the price. We got demos from lots of other top-rated call tracking providers out there and ended up deciding what we wanted for the price was best with CallRail.”
“A lot of clients might think they’re doing great on calls, but with call tracking we were able to find places where they were missing sales opportunities. They might miss calls because they have people calling in at all hours of the day. So, we actually have a team that listens to playbacks of every single incoming phone call for our clients and takes notes. This helps us pick up things that our clients might miss.”