
Ruler Analytics phone tracking works by overriding the phone number on your website and replacing it with a unique phone number for each individual visitor. When the number iscalled the call is sent to your original number. Each time a new visitor lands on the website the phone number is changed by Ruler accordingly.

"Having now implemented Ruler for a number of clients, we’ve found that combining in-platform, Google Analytics and Ruler Analytics data helps us to assess the journey, core touchpoints and outcomes from our marketing."







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