CallTrackingMetrics is an award-winning, global conversation analytics company founded and led by a husband-wife team that enables marketers to make effective data-driven decisions and increase ROI. Over 100,000 users, including The Washington Post, Verizon Connect, and ServiceMaster, rely on CTM to track and attribute all online and offline leads across multiple platforms through native integrations with core tools like Google Ads and Analytics, HubSpot, Salesforce, Zoom, and Facebook. CallTrackingMetrics is named an industry leader, year after year, by top software publications like G2 and Capterra and regularly recognized for its growth and innovative culture. CallTrackingMetrics.com
“A client was frustrated with low call volume and noted we were ‘wasting their money on ads.’ We were able to view their call volume and quickly identify that the client had their main line going directly to voicemail. After resolving that issue their call volume picked back up and lead flow returned to normal. While this may not seem like a large problem to have solved, having the clarity of call tracking allows us to diffuse potential fractures of trust. In turn, we are able to BUILD trust as we grow with our clients.”
"The first thing I loved about CallTrackingMetrics was the reporting. When I saw all the ways I was able to slice the data, I thought to myself: This is amazing!"
“The biggest thing with our clients is that they care about the quality of their leads a lot. With our normal marketing efforts, within certain parameters we’re deciding what qualifies as a lead, but with CTM, we’re giving our clients the power to say what is really a lead, and what’s not a lead. They get to choose.”
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