CallTrackingMetrics is an award-winning, global conversation analytics company founded and led by a husband-wife team that enables marketers to make effective data-driven decisions and increase ROI. Over 100,000 users, including The Washington Post, Verizon Connect, and ServiceMaster, rely on CTM to track and attribute all online and offline leads across multiple platforms through native integrations with core tools like Google Ads and Analytics, HubSpot, Salesforce, Zoom, and Facebook. CallTrackingMetrics is named an industry leader, year after year, by top software publications like G2 and Capterra and regularly recognized for its growth and innovative culture. CallTrackingMetrics.com
"When I arrived at Rawhide Boys Ranch several years ago, I quickly recognized the need for tracking lead calls in addition to lead form submissions to track and measure the effectiveness of our various online ad campaigns for vehicle donations. In the last 3 years of using CallTrackingMetrics, we have seen a 52% increase in car donations, and without it we wouldn’t have been able to properly optimize for maximum donations while minimizing ad spend."
"In the span of a month, CTM helped my client generate as many leads as they had collected over the entire previous year. Proper tracking and accurate insights dramatically increased their lead generation volume, and they were off and running."
“The biggest thing with our clients is that they care about the quality of their leads a lot. With our normal marketing efforts, within certain parameters we’re deciding what qualifies as a lead, but with CTM, we’re giving our clients the power to say what is really a lead, and what’s not a lead. They get to choose.”
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