CallTrackingMetrics is an award-winning, global conversation analytics company founded and led by a husband-wife team that enables marketers to make effective data-driven decisions and increase ROI. Over 100,000 users, including The Washington Post, Verizon Connect, and ServiceMaster, rely on CTM to track and attribute all online and offline leads across multiple platforms through native integrations with core tools like Google Ads and Analytics, HubSpot, Salesforce, Zoom, and Facebook. CallTrackingMetrics is named an industry leader, year after year, by top software publications like G2 and Capterra and regularly recognized for its growth and innovative culture. CallTrackingMetrics.com
"CTM has a strong vision for the future and what the full platform can do for your business, especially when it comes to integrating with other platforms you’re using. The best part is it comes at a fraction of the cost of our previous vendor."
“A client was frustrated with low call volume and noted we were ‘wasting their money on ads.’ We were able to view their call volume and quickly identify that the client had their main line going directly to voicemail. After resolving that issue their call volume picked back up and lead flow returned to normal. While this may not seem like a large problem to have solved, having the clarity of call tracking allows us to diffuse potential fractures of trust. In turn, we are able to BUILD trust as we grow with our clients.”
“This is where we get the biggest impact. We can show improvement really fast, when all of the sudden clients can have all their KPIs reported back to their paid media and all they have to do is click a button and switch on their CPA optimization. Then they see a 20% decrease in price-per-KPI. And it’s huge, some people spend half a million, one million dollars a month on ad spend. It’s a big difference!”
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