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“In our Google Ads campaign we were able to identify the exact keywords which were driving calls from our potential and existing clients, enabling us to cut costs on the ineffective search terms and focus our efforts on those that were driving new enquiries. We saved around 22% of our spend from Ads. We now use this saving to advertise our profitable keywords more prominently.”
"The telephone is a key response mechanism which makes it important to use telephone tracking to understand the effectiveness of our campaigns. We have been using call tracking for over three years. The reporting and insight is vital to help us monitor and manage the success of our marketing, allowing us to focus our spend more effectively by understanding what media generates response."
The CallFire family of brands are leading providers of easy-to-use, self-service text and voice marketing solutions for thousands of businesses across the US & Canada. We specialize in helping local businesses grow and retain their revenue through proactive outreach and engagement. Our solutions also support customer service, collections and logistics communications. In addition to serving local businesses, we empower non-profits, religious groups and other organizations to improve their outreach efforts. CallFire is headquartered in Santa Monica, California, with affiliated offices in Austin, Texas and Kiev, Ukraine.
ResponseTap came about over a few beers in a university bar, and a conversation between Ross and Richard about the disconnect between online and offline customer journeys. Within two years, they had launched their campaign level tracking project, the first in Europe to be integrated with Google Analytics. Two years later and visitor level tracking was live, the business had 100 customers and ResponseTap had joined the Telegraph's Tech Start-Up 100 most promising techology start-ups in Europe. Today, having raised £4m in funding, the business has 80 staff, 50 new customers every month, offices in London, Manchester and Atlanta, and billions of web visits, phone calls and associated transactions processed every day.
Voci is committed to delivering innovative solutions that enable you to mine actionable insights from your voice data to improve your profitability. Our GPU-accelerated, deep machine learning speech technologies feature open APIs that integrate easily with multiple audio sources and third-party analytics. They provide best-in-class transcription accuracy with the lowest total operating cost available in the market.
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