"The telephone is a key response mechanism which makes it important to use telephone tracking to understand the effectiveness of our campaigns. We have been using call tracking for over three years. The reporting and insight is vital to help us monitor and manage the success of our marketing, allowing …

“Before using call tracking, one of the challenges was understanding the return on investment of the marketing spend, so I found [Mediahawk] really helpful to really understand where the leads were coming from, how much those leads were costing, and therefore what it was costing us to acquire every new …