What is Click Fraud Software?

Click fraud software is used for detecting and/or protecting against fraudulent clicks in pay-per-click (PPC) advertising. It's also a very effective tool for helping online advertisers with the daunting task of detecting both manual and automated efforts aimed at inflating their ad click numbers. So, why would anybody commit click fraud anyway?

People commit click fraud for two basic reasons. The first is for unfairly reducing competition among advertisers and the second is for generating more revenue by playing the PPC ad system. For example, one advertiser could commit click fraud for the express purpose of using up another advertiser's ad space and budget on worthless clicks, which leaves the first advertiser in the singular position of being able to hurt the competitor.

Features of Click Fraud Software

DATA GATHERING

Besides detecting and predicting fraudulent PPC activity, click fraud software also gathers data with every single click, including IP address, device information, location, and more. Then the data is cross-referenced and analyzed to identify fraudulent activities, whether clicks should be tagged as fraudulent or not.

BLOCKING FRAUDULENT CLICKERS

A number of click fraud software programs are also offering features for immediately blocking any previously documented fraudulent clickers from viewing any future ads. Many also offer advertisers the ability to access a dashboard for reviewing, monitoring, and reporting any fraudulent activity and/or other threats.

AWARENESS OF THREATS

Since click fraud can be perpetrated by individuals, computer programs, or generated scripts for exploiting online advertisers and is responsible for lowering conversion rates, driving up advertising costs, and skewing user data, it’s important for online businesses to be aware of where the threats usually come from. They can include everybody from competitors to customers and even ad publishers.

Benefits of Click Fraud Software

There are numerous benefits to using click fraud software, including:

RECOGNIZING ILLEGIT CLICKS

Without click fraud software, advertisers could easily be unaware of all of the illegitimate clicks that are raising their ad network and publisher costs.

BETTER BUDGET CONTROL

Click fraud software helps advertisers to purchase PPC ads while remaining confident that their ad budget is actually going toward visitors that are valid.

CLICK FRAUD MITIGATION

Click fraud software gives advertisers the necessary evidence for mitigating any situation where they suspect click fraud.

STRICT REQUIREMENTS FOR INCLUSION

It gathers data for identifying and warning advertisers of any PPC click activity that’s fraudulent.

DASHBOARD & REPORTING

Click fraud software offers dashboard and reporting for monitoring all incidences of click fraud to monitor fraudulent activities.