"Without the ability to compare the app’s performance metrics under SKAN to regular attribution performance, the operation as a whole was shrouded in uncertainty. With SKAN providing very little indication into UA performance, we were in the dark in terms of performance expectations."

"Our partnership with TikTok and AppsFlyer has brought us an agile, data-driven, and results-focused methodology. These factors, along with a strong multidisciplinary team, have proven to be the recipe for success for our mobile campaigns. Going forward, we will continue to evolve and innovate, to bring more creative solutions that …

"After a thorough review, we chose AppsFlyer because of their deep partner integrations around the world, their neutrality, their dynamic reporting dashboards and their advanced technology. AppsFlyer’s insights continue to inform and impact our growth strategy and marketing optimization."

"AppsFlyer is not only the best install tracking solution, it also provides us with a comprehensive platform for our other needs such as in-app event tracking, deeplinks and more."

"I see all my campaigns in one dashboard and in real time. AppsFlyer gives you a clear view of your data, it’s very user friendly and the customer support is great."

"Reliable growth measurement is the foundation on which mobile gaming empires are built. AppsFlyer’s attribution, fraud protection and dedication to our success make them an irreplaceable component of our MarTech stack."

“AppsFlyer’s Data Locker enables us to unlock the rich potential of granular attribution and performance insights at scale in near real-time.”

"It was a very easy process to set this up within Appsflyer’s Conversion Studio, especially given the fact that the Appsflyer team sent us a list of suggested revenue buckets dependent on the key value. That helped us to decrease the revenue error margin compared to what we had previously."

“With big changes in the mobile marketing ecosystem on the horizon, we leaned into AppsFlyer to provide valuable resources and perspectives we hadn’t thought of.”

"The ability to customize exactly the type of data we need with multiple KPIs, provides us a full 360-view at the click of a button. Our team can get all the specific insights they need, instantly, and in one place."

“The biggest benefits of Creative optimization were twofold. The first was being able to iterate on what performed best for specific platforms through A/B testing, which helped improve the messaging in our creatives per channel. And the second was helping us find those channels with the high-value users we’re looking …

"AppsFlyer is an essential partner, delivering a deep understanding of our mobile business performance and driving our app campaign optimization. Their focus on customer success and technology innovation have raised the bar, helping us reach a new level of sophistication."

"Our previous MMP couldn’t deliver the basics in seven months. We jokingly told AppsFlyer that you have seven weeks. Two weeks later they had us up and running, from setting up our integrated partners to providing accurate ad revenue."

"AppsFlyer allowed us to easily differentiate between paid and organic traffic so we could understand the true impact of this burst campaign. Their dashboards clearly delineated our lift in organic downloads and conversions over time, quantifying the success of the campaign."

"Our apps rely on user reporting. By optimizing our mobile app campaigns and ad spend, we have managed to grow our user base over 100% while also lowering our acquisition costs."