"We successfully acquired higher-quality users at a lower cost thanks to effective fraud protection and transparency that improved UA campaign analysis."
"Prior to working with AppsFlyer we were working with other MMPs that weren't as reliable. The growth team makes decisions based on the data in real-time; periods of downtime can be very challenging. AppsFlyer has been a real game changer in that aspect."
"Adapting traditional KPIs to mobile is challenging, and requires deep insights into how your users discover and use your product. AppsFlyer’s attribution and in-app events gave us the clarity we needed to build our business."
"AppsFlyer is a trusted partner with a rockstar team. Their anti-fraud, cohort reporting, attribution and analytics solutions keep our growth campaigns running smoothly."
“As part of our long partnership, we’re happy to be design partners in this exciting next step for AppsFlyer and our ecosystem. AppsFlyer’s dedication to the highest standard of end user experience and privacy is evident in their work and value proposition. Their data insights and easily configurable data collaboration make it the obvious choice for building this advanced data clean room implementation.”
“With AppsFlyer’s CTV-to-mobile solution, we now have a way to measure the performance of our CTV campaigns. We’re continuing to optimize our approach to CTV as a channel with the intention of scaling this in the future.”
“We used Protect360 as our ‘VAR-referee’ (source of truth) that can be fairly acceptable across media partners.”
“It’s important to bring data in on the lowest granular level because we need to merge supplier data, marketing data with all our internal metrics. It also means that if the analytical requirements from the growth team changes, we have the ability to quickly adapt as we have the raw data to build from."
“We take decisions based on data on a daily basis. We then allocate campaign spend and optimise campaigns based on the data that we’re looking at. So it’s really important for us to have accurate and valid data in real-time. For example, we can now see if one source country or campaign is performing better than the other, which means I can quickly action any budget change.” –
"AppsFlyer’s mobile attribution and marketing analytics provided unmatched insights into mobile’s role in our customer journey, dramatically improving our bottom-line performance."
"Thanks to AppsFlyer, we can easily track our media spend per marketing channel and determine our user quantity and quality at glance. By making smarter, faster, more informed marketing decisions, we have been able to invest 10X more in our app marketing."
“We needed a way to programmatically set up the app in AppsFlyer and then configure the integrations with the different systems and partners in the ecosystem.”
"AppsFlyer is integrated so seamlessly with our key tech stack partners that it makes data management and cross channel measurement much more scalable.”
“AppsFlyer attribution data gave us insight into both our acquisition and remarketing efforts so we could optimize in order to realize a substantial increase in engagement and revenue.”
"With OneLink™ we were finally able to unleash our owned media campaigns to their full potential."