"Attribution is the cornerstone of marketing, and accuracy is the foundation of how decisions are made. AppsFlyer's holistic approach to mobile measurement and clear market leadership made the decision simple to make a long term commitment with AppsFlyer."

"AppsFlyer’s Predict Solution is a key component of our iOS campaign optimization and retention strategy, helping us acquire more valuable users with a high payout probability."

“We realized that evaluating success and failure based on a consistent measurement framework was essential.”

"After strong global growth, the Chinese market posed a unique set of challenges. AppsFlyer’s deep integrations with leading in-market media sources including Bytedance, were key to our success."

"AppsFlyer is an essential partner, delivering a deep understanding of our mobile business performance and driving our app campaign optimization. Their focus on customer success and technology innovation have raised the bar, helping us reach a new level of sophistication."

"AppsFlyer enables us to make informed decisions about our mobile user acquisition activity. Since starting to use AppsFlyer, we've got full visibility into performance against core business objectives like engagement and revenue at a granular level. AppsFlyer has helped us with everything from day-to-day ops for channel managers to reporting …

"Adapting traditional KPIs to mobile is challenging, and requires deep insights into how your users discover and use your product. AppsFlyer’s attribution and in-app events gave us the clarity we needed to build our business."

"As a one-person team, Protect360 has enabled me to confidently scale with over 60 media partners while ensuring we only pay for legitimate conversions. Despite seeing over 97% in-app event fraud from CPAbased partners, we haven’t had any problems reconciling billing. Setting up partners with automated AppsFlyer fraud reports and …

"AppsFlyer is a trusted partner with a rockstar team. Their anti-fraud, cohort reporting, attribution and analytics solutions keep our growth campaigns running smoothly."

“As part of our long partnership, we’re happy to be design partners in this exciting next step for AppsFlyer and our ecosystem. AppsFlyer’s dedication to the highest standard of end user experience and privacy is evident in their work and value proposition. Their data insights and easily configurable data collaboration …

“With AppsFlyer’s CTV-to-mobile solution, we now have a way to measure the performance of our CTV campaigns. We’re continuing to optimize our approach to CTV as a channel with the intention of scaling this in the future.”

"The AppsFlyer and Adobe partnership gives marketers a single source of (omnichannel) truth."

"The combination of Adobe Experience Cloud and AppsFlyer enables our joint customers to get more from their cross-channel marketing, analytics, advertising, and commerce deployments and provide more robust capabilities for mobile app marketing and analytics."

“It was really important to turn brand awareness into installs. We basically needed to let our customers know ‘Hey, what are you doing here? Just download the app!’, because they can’t print from their smartphone if they don’t have it.”

"Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games."