"AppsFlyer has proven to be very helpful as an MMP partner for measuring and analyzing all of our app download campaigns. With the implementation of AppsFlyer’s Protect360 solution, we have been able to weed out fraudulent installs and have also optimized our marketing spend."

“The best value we get from Predict is the understanding of how our users perform over the long term, which is translated into positive ROI through making the right decisions faster. Making the right decisions with Predict improved our overall ROI.”

"We were initially attracted to ApppsFlyer’s data quality and accuracy. We’re consistently pleased with AppsFlyer’s dedication to support and customer success. The fraud savings exceeded all of our expectations."

"I had never been a fan of any particular platform until I started using AppsFlyer's. AppsFlyer's platform should become the comfortable, familiar home of any UA manager, whether they're confused newbies or seasoned professionals."

“SSOT is a great solution that accurately solves the problem of deduplicating downloads and events between SKAN and AppsFlyer attribution. Thanks to SSOT, we can see the most precise performance in the context of media source, campaign, and country.”

"AppsFlyer’s real-time attribution and analytics, combined with their deep partner integrations and retargeting capabilities have improved every element of our marketing and communications."

“The impact was immediate. As soon as we started using Revenue Recommendations our ROI increased by 114% and our CPI dropped by 83%.”

“By decreasing our revenue ranges and getting rid of outliers, we can measure more with fewer bits. In the past, we needed all 63 values to measure a specific revenue range, now we’re using 30 to measure the entire user LTV.”

"Fraud is one of the biggest risks of our times."

“It’s important to bring data in on the lowest granular level because we need to merge supplier data, marketing data with all our internal metrics. It also means that if the analytical requirements from the growth team changes, we have the ability to quickly adapt as we have the raw …

“We take decisions based on data on a daily basis. We then allocate campaign spend and optimise campaigns based on the data that we’re looking at. So it’s really important for us to have accurate and valid data in real-time. For example, we can now see if one source country …

"AppsFlyer's mastery in mobile attribution has been a major key to the success of our mobile campaigns and is an essential component of our marketing tech stack."

“AppsFlyer is a true leader in this ecosystem. Since the very beginning, AppsFlyer has been leading iOS 14 innovation with full transparency and responsibility, providing advertisers with reliable insights and effective solutions that empower us to make measurable and impactful marketing decisions. For us, AppsFlyer is the single source of …

"Custom Smart Banners are driving a 15% to 35% increase in installs compared to a generic banner. That’s pretty dang exciting because it shows that with a little extra work, we can significantly boost app performance from organic web traffic."

"At Via, one of our biggest challenges is to drive growth without sacrificing profitability. Together with both the AppsFlyer and TikTok teams, we have managed to find a model that generates high performance and scalability."