"As an ad monetized business, predicting the full value of users during the first 48 hours post-install has proven challenging with SKAN 3 and earlier versions. InMobi Advertising and AppsFlyer have helped us overcome these obstacles and uncover meaningful insights that balance SKAN and probabilistic attribution data."

"Attribution is the cornerstone of marketing, and accuracy is the foundation of how decisions are made. AppsFlyer's holistic approach to mobile measurement and clear market leadership made the decision simple to make a long term commitment with AppsFlyer."

"Custom Smart Banners are driving a 15% to 35% increase in installs compared to a generic banner. That’s pretty dang exciting because it shows that with a little extra work, we can significantly boost app performance from organic web traffic."

"Without the ability to compare the app’s performance metrics under SKAN to regular attribution performance, the operation as a whole was shrouded in uncertainty. With SKAN providing very little indication into UA performance, we were in the dark in terms of performance expectations."

“It’s really important to analyze data on a granular level to take informed decisions. AppsFlyer gives us visibility through front end dashboard as well as raw data that is matched with our internal data for in depth analysis."

"The on-boarding was extremely smooth, even though we had to plot hundreds of in-app events against unique triggers and multiple parameters, due to AppsFlyer 24/7 customer support. With the option to customize our AppsFlyer ID’s we were also able to stitch customers back-end account identifiers within the AppsFlyer ID’s – …

“AppsFlyer’s industry leading approach to data privacy and security means Essence teams can seamlessly connect with the mobile ecosystem and deliver better business results for our customers, all with the knowledge that our customers’ data – their most important asset – is secure.”

"AppsFlyer’s real-time insights play a core role in our lean marketing and agile mobile product development, allowing us to test new variations and understand their impact on user behavior on-the-fly."

"A player such as AppsFlyer is an absolute must when you run campaigns and implement a mobile strategy."

"We just love OneLink. It’s a smart link that drives users to the best destination depending on the device and channel. One link to rule them all. "

"Our apps are some of the most downloaded apps in mobile history. We need reliable access to the entirety of our data to make informed decisions in real-time. AppsFlyer was our clear choice as their services meet our needs, and at the same time support our massive scale. Their data …

“We saw benefits over three sections. First, [ACe] brought higher scalability compared with other re-engagement partners. It also realized lower costs per log-in for regions such as Thailand, as well as better performance on ROAS.”

“The best value we get from Predict is the understanding of how our users perform over the long term, which is translated into positive ROI through making the right decisions faster. Making the right decisions with Predict improved our overall ROI.”

“AppsFlyer's CX and Deep linking suite made the ad-to-app experience super smooth for our users! They took away all the hassles when users clicked on ads and made it easy to enjoy our awesome content right away. That's why users stayed longer exploring everything we offer. Plus, they made it …

"I really enjoyed the session and I think every media manager in agencies should attend AppsFlyer MasterClass. Thank you for a great training."