“The increase in optimization events allowed Google and AppsFlyer algorithms to learn faster and more effectively. As a result, we were able to improve our bidding, targeting, and creative testing—ultimately driving stronger campaign performance and more efficient budget allocation.”

"The clarity we gained thanks to AppsFlyer, helped scale our marketing efforts."

"AppsFlyer allowed us to easily differentiate between paid and organic traffic so we could understand the true impact of this burst campaign. Their dashboards clearly delineated our lift in organic downloads and conversions over time, quantifying the success of the campaign."

“Using AppsFlyer’s Privacy Cloud, we were able to continue analyzing campaign efficiency on Facebook Ads following the deprecation of their Advanced Mobile Measurement (AMM) program.“

"What started as an experiment has become a standard piece of our UA optimization toolkit. Series-of-Events is a must-have for any large-scale operation."

"Being able to connect the dots between web and mobile is essential for our business. In today's multi-channel and multi-device world, identifying precisely how customers are interacting with our brand has been a huge pain point for us. AppsFlyer's people-based attribution has changed the way we do marketing, giving us …

“The biggest benefits of Creative optimization were twofold. The first was being able to iterate on what performed best for specific platforms through A/B testing, which helped improve the messaging in our creatives per channel. And the second was helping us find those channels with the high-value users we’re looking …

“AppsFlyer attribution data gave us insight into both our acquisition and remarketing efforts so we could optimize in order to realize a substantial increase in engagement and revenue.”

"When we started using Protect360, we wanted to reconcile our numbers with those of one of our partners. A member of the AppsFlyer team joined a call with ourselves and the partner and from there we were able to take care of it very quickly."

"Setup of Protect360 was simple – it’s a plug-and-play solution that didn’t require any new integrations or development resources from our side. It’s been a great success for us."

"For every new service we add, AppsFlyer is our solution to get the data on the events and postbacks. They are our one-stop shop for all future developments within the STARZPLAY product."

"Protect360 has been eye-opening.We chose AppsFlyer and never looked back."

"It is important that we attract new users where they spend most of their time: on mobile. AppsFlyer and Addict Mobile helped us target and attract new high-quality mobile customers, building trusted relationships and helping them manage their daily finance."

"Considering that we are built on user trust, user referrals form the bedrock of CRED’s growth strategy. AppsFlyer’s OneLinks and real-time APIs have provided us with a seamless way to orchestrate the entire user referral and rewards program. It has also enabled us to customize and create positive user experiences …

"AppsFlyer's family of products have always been helpful in scaling growth efforts on and off the CPED products. The seamless OneLink integration helped us go to market on the referral acquisition channel much faster."