250 AppsFlyer Testimonials

“Getting access to in-depth, creative-specific performance data really helps us get a clearer picture of what’s hitting the mark. It sparks better creative ideas and gets more of our team clued in on what works.”

"Attribution is the cornerstone of marketing, and accuracy is the foundation of how decisions are made. AppsFlyer's holistic approach to mobile measurement and clear market leadership made the decision simple to make a long term commitment with AppsFlyer."

“What really stood was the responsiveness of AppsFlyer. They’d ask us what else we would like to see. And, rather than it taking months, they’d deliver something quickly that was better than what we were initially asking for.”

"Thanks to AppsFlyer we were able to build smart, dynamic and targeted audience segments that drastically improved user acquisition, re-engagement and our bottom-line performance. We were able to segment users as granular as SKU level, and that has truly helped us re-engage uninstalled users and improve their overall brand experience; eventually creating new brand ambassadors for Nykaa."

"Our partnership with TikTok and AppsFlyer has brought us an agile, data-driven, and results-focused methodology. These factors, along with a strong multidisciplinary team, have proven to be the recipe for success for our mobile campaigns. Going forward, we will continue to evolve and innovate, to bring more creative solutions that will impact our bottom line. I can say with certainty that both TikTok and AppsFlyer will not be missing from our marketing plans."

"After strong global growth, the Chinese market posed a unique set of challenges. AppsFlyer’s deep integrations with leading in-market media sources including Bytedance, were key to our success."

“AppsFlyer's Incrementality solution uncovered critical insights that helped us achieve better results, faster. By applying AppsFlyer's incremental lift tests, we were able to scale our remarketing efforts with confidence.”

“Detailed attribution data provided the insight we needed to confidently scale-out a bold new offline UA campaign spanning hundreds of locations across the United States.”

"Working with MAAS’ platform helped us to unify our app marketing efforts across different channels and achieve the event-based KPIs. With intuitive targeting capabilities, the MAAS platform was able to identify highly relevant users for us who would convert to premium users, thus improving our ROAS.”

"AppsFlyer is an important pillar of our marketing tech stack. AppsFlyer is our source of truth which helps in data driven decision making". Attribution data from AppsFlyer allows us to maximize campaign performance and improve ROI."

“With a unified audience platform, MAAS has opened up diverse channels of user acquisition for us that identify our needs at various growth phases. We were able to quickly scale by leveraging the directly integrated publishers, DSPs and OEM channels and find high-intent users.”

"Thanks to Protect360, we managed to decrease our mobile marketing budget by 30%, enabling us to reallocate our resources. Our ROI increased by 20% and our user-base grew by 25% in the first quarter of 2019. Finally, we can now make informed decisions about which networks to work with and only focus on 4 to 8 major ad networks."

“With Audiences from AppsFlyer, I've been able to scale our retargeting campaign quickly and increase our spend by 103% without expanding my team or resources.”

"AppsFlyer provides us with accurate, de-duplicated install numbers, and also provides deeper engagement and usage data. We use AppsFlyer to analyse, measure and remarket users. It is a great product and a critical part of our marketing tech stack."

"We conducted analysis of customers who use the app versus those that don't. We found that app users spend more with us. We also know that the app is our fastest growing channel. The share of desktop usage is rapidly decreasing in terms of sales and visits, with Mobile also starting to reduce. Our app is the primary channel that's continuing to increase year on year.”