“The increase in optimization events allowed Google and AppsFlyer algorithms to learn faster and more effectively. As a result, we were able to improve our bidding, targeting, and creative testing—ultimately driving stronger campaign performance and more efficient budget allocation.”

“The impact was immediate. As soon as we started using Revenue Recommendations our ROI increased by 114% and our CPI dropped by 83%.”

"AppsFlyer is an important pillar of our marketing tech stack. AppsFlyer is our source of truth which helps in data driven decision making". Attribution data from AppsFlyer allows us to maximize campaign performance and improve ROI."

"Xpend was really simple to set up and straight away we had the ability to see a consolidated view of the ROAS for all our advertising networks. And, having the ability to track in-game purchases and ad revenues in realtime at ad-level has made a big difference. Now we also …

"For us, one of the benefits of Xpend is that it’s helped us save a significant amount of time. Our previous approach was much more labor intensive. We’ve seen tremendous progression in terms of positive developments in tour KPI’s and output. In 12 months we achieved double-digit ROAS growth."

"Our previous MMP couldn’t deliver the basics in seven months. We jokingly told AppsFlyer that you have seven weeks. Two weeks later they had us up and running, from setting up our integrated partners to providing accurate ad revenue."

"AppsFlyer’s custom reacquisition windows and re-engagement dashboards helped us make Apple Search Ads one of our highest performing channels for both new user acquisition and returning user re-engagement."

“We realized that evaluating success and failure based on a consistent measurement framework was essential.”

"AppsFlyer has been a great enabler for measurement & analysis of our digital campaigns. It has powered critical insights on channel & publisher performance which have helped us deliver outstanding business results on app adoption and retention."

“We saw benefits over three sections. First, [ACe] brought higher scalability compared with other re-engagement partners. It also realized lower costs per log-in for regions such as Thailand, as well as better performance on ROAS.”

"AppsFlyer’s attribution combined with Xpend’s cost aggregation gives us the peace of mind to scale with efficiency, while doubling our conversion growth and adhering to user privacy."

"AppsFlyer’s real-time data helped us analyze our marketing data on a granular level,revealing the best media from a wide range of promotional channels in real-time."

"Being one of the biggest players in the fantasy sports market, we needed a pioneering platform/tool that could keep pace with our scale of marketing and user engagement campaigns. We collaborated with AppsFlyer, which is unarguably the best in the game and has been instrumental in the exponential growth across …

"We have been working with AppsFlyer for several years and are very pleased with the ever-expanding set of tools they provide. AppsFlyer’s anywhere-to-app experiences allow us to create seamless mobile journeys and meet our UA goals. During the project, we first launched with QR codes and noticed immediately how the …

"AppsFlyer allowed us to effectively manage and visualize our paid campaign data. Additionally, their fraud protection solution — Protect360 — offered real-time and post-attribution fraud detection, ensuring Lokal only paid for legitimate installs."