“Cloud environments like AWS and AppsFlyer offer full data protection, including encryption and end-to-end data back-up strategy. These are coupled with sophisticated user-access permissions and authorization to ensure that data is always available and highly secured.”

“Getting access to in-depth, creative-specific performance data really helps us get a clearer picture of what’s hitting the mark. It sparks better creative ideas and gets more of our team clued in on what works.”

"Operating in the highly competitive fashion eCommerce landscape, our goal was to engage users who value Kolon Mall’s curated collections and diverse product offerings, rather than those drawn to a single product. However, identifying an efficient and effective strategy to achieve this was a significant challenge."

"With hundreds of games and thousands of creatives running across multiple channels, we found it extremely difficult to measure what worked and why. Without a clear understanding of creative performance, our budget allocation was based more on assumptions than actual data."

"Before integrating data-driven insights into our creative process, developing new assets was largely a matter of intuition, leading to prolonged testing phases and increased costs."

"Before, we relied on intuition. Now, with AppsFlyer Creative Optimization Solution, we have real data showing what exactly works in our creatives. This has completely changed how we approach creative strategy."

“Before we worked with AppsFlyer, we were spending on Facebook and Snapchat campaigns but had no idea of our return on investment. We also didn’t know what our newly acquired customers were doing. It was really hard for me to launch campaigns and not know if they were working or …

“We wanted to be able to dig and go deep in the data and to be as granular as we could. To do that, it’s really important for us to be sure that the data is right.”

"With OneLink™ we were finally able to unleash our owned media campaigns to their full potential."

“AppsFlyer’s detailed data insights have significantly improved our marketing optimization and decision-making processes."

"We optimized our media mix and efficiently increased users by using AppsFlyer to evaluate media partners with accurate, unbiased data."

“AppsFlyer has always understood the power of partnerships and the importance of integrated data across the ecosystem. Similar to Braze, they invested early into partnerships with really strong teams, focused programs, and a culture of action and collaboration.”

“Thanks to AppsFlyer’s Pull API, AWS DynamoDB and AWS Lambda function we’re able to have real-time attribution data of every event fired in our system and instantly analyze user behaviour in our app in a fast, comprehensive and secure manner, keeping our business complaint.”

"Through the AppsFlyer Privacy Cloud, we can obtain more data insights into the effectiveness of marketing activities, so as to optimize marketing more accurately. We very much look forward to further cooperation with AppsFlyer on the privacy technology level."

"AppsFlyer's mastery in mobile attribution has been a major key to the success of our mobile campaigns and is an essential component of our marketing tech stack."