"Today, AppsFlyer’s cost aggregation solution has made meaningful improvements in the accuracy and granularity of cost data. We can now rely on cost data down to a specific country, source, campaign & site ID, and more, which is incredibly helpful for UA optimization."

"The ability to optimize separately for IAA and IAP on Meta has been a game-changer, allowing us to fine-tune our strategy for each segment and reach the highest-value users. This not only improved campaign performance but also helped us unlock new revenue opportunities across different regions and scale efficiently in …

"After discussing Protect360 with senior management, everyone was impressed and extremely satisfied with the end result—saving an exponential amount of money on advertising by blocking fraudulent installs."

“TikTok is one of the rising stars with millions of users around the world, and as an advertising platform, it’s one of the most important right now for Supersonic. I was sure that we hadn’t yet seen its full potential and so we wanted to learn how to get the …

“To get the most from our TikTok experience it was important to pull the cost data and have the ability to view it alongside the rest of the data, all in one place. Luckily, AppsFlyer were early adopters of the TikTok API, which gave us the ability to pull the …

"Over last 18 months, Borrete Network Technology (a subsidiary of 9-Kylins Network Technology) launched 6 mobile games in the Russian market and are thrilled with the results."

"AppsFlyer continues to be our source of truth, helping us evaluate our traffic quality and understand regional engagement trends across international markets."

“When I joined Fondeadora, I discovered that our current attribution partner was lacking the customer support and functionality that we expected from such an integral tool in our growth stack. We faced many issues in accessing our own data and understanding what the capabilities of the tool were. We lost …

"It is important that we attract new users where they spend most of their time: on mobile. AppsFlyer and Addict Mobile helped us target and attract new high-quality mobile customers, building trusted relationships and helping them manage their daily finance."

"One of the biggest advantages of AppsFlyer’s audiences is that you can manage users from all advertising media in one place. Once you create a template on your audience, you don't have to set separate segments for each media, which is very efficient. When we updated segments through AppsFlyer’s audiences, …

“Before we worked with AppsFlyer, we were spending on Facebook and Snapchat campaigns but had no idea of our return on investment. We also didn’t know what our newly acquired customers were doing. It was really hard for me to launch campaigns and not know if they were working or …

“We wanted to be able to dig and go deep in the data and to be as granular as we could. To do that, it’s really important for us to be sure that the data is right.”

“Our user acquisition efforts have leveled up significantly after the implementation of the Customer experiences and deep linking suite and Audiences. With a more seamless, personalized, and branded orchestration of our user referral journey and a better understanding of our user segmentations, we’ve been able to boost the overall effectiveness …

"AppsFlyer’s attribution and analytics together with Smartly’s Facebook automation helped boost our new user growth and improve our Facebook marketing ROI while reducing the manual work involved in campaign management."

"Thanks to AppsFlyer, we can easily track our media spend per marketing channel and determine our user quantity and quality at glance. By making smarter, faster, more informed marketing decisions, we have been able to invest 10X more in our app marketing."