"Adapting traditional KPIs to mobile is challenging, and requires deep insights into how your users discover and use your product. AppsFlyer’s attribution and in-app events gave us the clarity we needed to build our business."

“We used Protect360 as our ‘VAR-referee’ (source of truth) that can be fairly acceptable across media partners.”

"Liftoff is one of our premium partners, consistently meeting or exceeding our quality and scale performance goals. Furthermore, Liftoff’s deep integration with AppsFlyer has made our user acquisition more efficient and more scalable, with very little effort needed."

“The impact was immediate. As soon as we started using Revenue Recommendations our ROI increased by 114% and our CPI dropped by 83%.”

“By decreasing our revenue ranges and getting rid of outliers, we can measure more with fewer bits. In the past, we needed all 63 values to measure a specific revenue range, now we’re using 30 to measure the entire user LTV.”

"After discussing Protect360 with senior management, everyone was impressed and extremely satisfied with the end result—saving an exponential amount of money on advertising by blocking fraudulent installs."

"Appsflyer provided us the data insights needed to “ quantify the opportunities along the customer journey across both channel and geography, helping us acquire valuable users while remaining as cost efficient as possible."

“Our collaboration with AppsFlyer is a step toward the future of privacy preserving computing. It will enable AppsFlyer’s partners and customers to gain valuable insights while maintaining a very high standard of user privacy.“

“Being ‘customer-obsessed’ is not just a vision statement for AppsFlyer, but a reality. Leveraging AppsFlyer’s rich and accurate data allows us to provide our customers all the answers to their most complex mobile challenges.”

“AppsFlyer’s Creative Optimization has transformed how we approach creative management. With the ability to analyze performance metrics in real-time, we're able to make smarter decisions that drive better results for our campaigns."

“Implementing Creative Optimization from AppsFlyer has been a game-changer for our UA team. We're now able to make data-driven decisions quickly and efficiently, leading to better results and higher efficiency."

“AppsFlyer's Creative Optimization solution helped us streamline our creative testing process and reduce manual workload by 50%. It's not just a tool; it's a catalyst for innovation and efficiency in our marketing strategies."

“Thanks to Creative Optimization, we've slashed our creative testing time by 40% at Smartmove. Now, we can quickly pinpoint winning elements and focus on implementing impactful strategies to drive successful campaigns."

"Considering that we are built on user trust, user referrals form the bedrock of CRED’s growth strategy. AppsFlyer’s OneLinks and real-time APIs have provided us with a seamless way to orchestrate the entire user referral and rewards program. It has also enabled us to customize and create positive user experiences …

"AppsFlyer's family of products have always been helpful in scaling growth efforts on and off the CPED products. The seamless OneLink integration helped us go to market on the referral acquisition channel much faster."