AppsFlyer

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Read 250 AppsFlyer reviews and testimonials from customers, explore 165 case studies and customer success stories, and watch 28 customer videos to see why companies chose AppsFlyer as their Marketing Attribution Software

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.

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Customer Rating Review Scorebased on 4123 reference ratings
4.8/5.0 (4123)
  • Market Leader 2025 2025
    Spring 2025Market LeaderMarketing Attribution Software
  • Market Leader 2025 2025
    Spring 2025Market LeaderClick Fraud Software
    • Market Leader 2024 2024
      Fall 2024Market LeaderMobile Analytics Software
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Featured Testimonials

  • "AppsFlyer’s real-time attribution and analytics, combined with their deep partner integrations and retargeting capabilities have improved every element of our marketing and communications."

  • “AppsFlyer’s data reports have enabled us to uncover up to 90% of previously "Restricted" attribution data. We can now view complete aggregated reports in our dashboards, providing accurate campaign-level CPI and breakdowns by custom dimensions.”

  • “The absence of granular cost breakdowns at the ad level for particular networks necessitated the implementation of tailored solutions, resulting in significant overhead on the path to achieving a cohesive performance overview.”

Featured Case Studies

  • Apartment List Leverages OneLink to Build a Persistent Web-to-App Profile

  • CRED Powers Quality User Acquisition Through User Referrals

  • Banking on attribution gave Step 50% more visibility into SKAN conversions

Featured Customer Videos

Additional AppsFlyer Information & Resources

Read AppsFlyer Reviews, Testimonials & Customer References from 250 real AppsFlyer customers.

Browse AppsFlyer Case Studies, Customer Success Stories, & Customer References from 165 businesses that use AppsFlyer.

Watch AppsFlyer Customer Videos to learn why 28 businesses chose AppsFlyer.