AppsFlyer

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Read 266 AppsFlyer reviews and testimonials from customers, explore 182 case studies and customer success stories, and watch 32 customer videos to see why companies chose AppsFlyer as their Marketing Attribution Software

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.

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Customer Rating Review Scorebased on 4587 reference ratings
4.8/5.0 (4587)
  • Market Leader 2025 2025
    Winter 2025Market LeaderMobile Analytics Software
  • Market Leader 2025 2025
    Spring 2025Market LeaderMarketing Attribution Software
    • Market Leader 2025 2025
      Spring 2025Market LeaderClick Fraud Software
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Featured Testimonials

  • "Retention is the holy grail for growth in any organization. With the rapid user base growth at Rapido, retention of these users becomes uber critical, and the partnership with Appsflyer has been influential in achieving our retention objectives. Thanks to the capabilities provided by AppsFlyer Audiences, we were able to utilize the rich in-app events & detailed user parameters to come up with advanced segmentation for remarketing campaigns. With split testing features, we were able to get critical insights to develop an optimized channel mix for each of these segments that helped improve the remarketing efficiencies and retention rate growth."

  • "AppsFlyer is an essential partner, delivering a deep understanding of our mobile business performance and driving our app campaign optimization. Their focus on customer success and technology innovation have raised the bar, helping us reach a new level of sophistication."

  • "AppsFlyer helps us keep our finger on the pulse, as far as data goes. As veterans in the mobile health and fitness space, we understand how critical it is to have access to accurate attribution data at scale. AppsFlyer has enabled us to continue on our path towards immense growth, providing the tools we need to do so efficiently and quickly."

Featured Case Studies

  • Launching omni-channel measurement with AppsFlyer

  • Improving user acquisition and customer experience with OneLink

  • Scaling a Global Mobile User Base in FinTech

Featured Customer Videos

Additional AppsFlyer Information & Resources

Read AppsFlyer Reviews, Testimonials & Customer References from 266 real AppsFlyer customers.

Browse AppsFlyer Case Studies, Customer Success Stories, & Customer References from 182 businesses that use AppsFlyer.

Watch AppsFlyer Customer Videos to learn why 32 businesses chose AppsFlyer.