AppsFlyer

Premium
Read 250 AppsFlyer reviews and testimonials from customers, explore 165 case studies and customer success stories, and watch 28 customer videos to see why companies chose AppsFlyer as their Marketing Attribution Software

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.

Show more
Customer Rating Review Scorebased on 4228 reference ratings
4.8/5.0 (4228)
  • Market Leader 2025 2025
    Spring 2025Market LeaderMarketing Attribution Software
  • Market Leader 2025 2025
    Spring 2025Market LeaderClick Fraud Software
    • Market Leader 2024 2024
      Fall 2024Market LeaderMobile Analytics Software
more awards

Featured Testimonials

  • "AppsFlyer’s custom reacquisition windows and re-engagement dashboards helped us make Apple Search Ads one of our highest performing channels for both new user acquisition and returning user re-engagement."

  • "The accurate ROAS data in real time empowered us to quickly identify risks in early stages of the campaign. This advantage significantly boosted our long-term ROAS and improved our efficiency. That’s why we rely on AppsFlyer’s ROI360 to proactively alert us to potential losses. Acting as our trusted safety net, ROI360 enables faster, more informed decisions, resulting in a noticeable increase in ROAS."

  • “AppsFlyer is a true leader in this ecosystem. Since the very beginning, AppsFlyer has been leading iOS 14 innovation with full transparency and responsibility, providing advertisers with reliable insights and effective solutions that empower us to make measurable and impactful marketing decisions. For us, AppsFlyer is the single source of truth. We have learned and grown so much with AppsFlyer and believe this strategic partnership is the key to our success.”

Featured Case Studies

  • Achieving a 6x revenue lift with predictive analytics and incrementality

  • When their previous MMP couldn't make the grade due to a lack of both a data visualization and a deep linking product, the team turned to AppsFlyer

  • Exceeding ROI by 55% by optimizing for high-value users and in-app conversions

Featured Customer Videos

Additional AppsFlyer Information & Resources

Read AppsFlyer Reviews, Testimonials & Customer References from 250 real AppsFlyer customers.

Browse AppsFlyer Case Studies, Customer Success Stories, & Customer References from 165 businesses that use AppsFlyer.

Watch AppsFlyer Customer Videos to learn why 28 businesses chose AppsFlyer.