AppsFlyer

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Read 250 AppsFlyer reviews and testimonials from customers, explore 165 case studies and customer success stories, and watch 28 customer videos to see why companies chose AppsFlyer as their Marketing Attribution Software

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.

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Customer Rating Review Scorebased on 4337 reference ratings
4.8/5.0 (4337)
  • Market Leader 2025 2025
    Spring 2025Market LeaderMarketing Attribution Software
  • Market Leader 2025 2025
    Spring 2025Market LeaderClick Fraud Software
    • Market Leader 2024 2024
      Fall 2024Market LeaderMobile Analytics Software
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Featured Testimonials

  • "The on-boarding was extremely smooth, even though we had to plot hundreds of in-app events against unique triggers and multiple parameters, due to AppsFlyer 24/7 customer support. With the option to customize our AppsFlyer ID’s we were also able to stitch customers back-end account identifiers within the AppsFlyer ID’s – allowing us to further track our customers journey in parallel offline databases. The ID stitching also allowed us to secure our customers PID’s – which is a very important regulatory clause for our industry. We signed up to use one small facet of AppsFlyer services, but realized in a very short span of time that AppsFlyer’s holistic suite of services could help us in further enriching our information stack. Protect 360, Xpend, Incrementality and One-Link are the core services which we’re utilizing currently for better decision making."

  • "AppsFlyer is our source of truth for all things mobile app install attribution."

  • "Since switching to AppsFlyer, our confidence in our mobile performance data has increased dramatically."

Featured Case Studies

  • Helping Hyper-Growth Gaming Studios Scale Faster With ‘App Management API

  • Boosting web-to-app conversions while cutting costs and eliminating fraud

  • Launching omni-channel measurement with AppsFlyer

Featured Customer Videos

Additional AppsFlyer Information & Resources

Read AppsFlyer Reviews, Testimonials & Customer References from 250 real AppsFlyer customers.

Browse AppsFlyer Case Studies, Customer Success Stories, & Customer References from 165 businesses that use AppsFlyer.

Watch AppsFlyer Customer Videos to learn why 28 businesses chose AppsFlyer.