AppsFlyer

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Read 250 AppsFlyer reviews and testimonials from customers, explore 165 case studies and customer success stories, and watch 28 customer videos to see why companies chose AppsFlyer as their Marketing Attribution Software

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.

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Customer Rating Review Scorebased on 4483 reference ratings
4.8/5.0 (4483)
  • Market Leader 2025 2025
    Spring 2025Market LeaderMarketing Attribution Software
  • Market Leader 2025 2025
    Spring 2025Market LeaderClick Fraud Software
    • Market Leader 2024 2024
      Fall 2024Market LeaderMobile Analytics Software
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Featured Testimonials

  • “Going from having to process this data ourselves to having it readily available right in front of us was a game changer. By the second week I could use the data to make an impact and move the needle.”

  • "Smartly have a lot of experience of working with our competitors, including the likes of Uber Eats. They understand our business. And because Smartly is built for hyper-local targeting they have the tools that we need. They’ve helped us scale campaigns in over 100 cities."

  • "AppsFlyer has been our go-to tool for correctly attributing, tracking, and measuring our "Referral Program" impact, which has been instrumental for us in optimizing and scaling this program. The referral program is now one of our critical channels for user acquisition in terms of scale and at a cost that is significantly lower than paid channels."

Featured Case Studies

  • Launching omni-channel measurement with AppsFlyer

  • How Huuuge games boosts performance and saves time with AppsFlyer’s master API

  • Macy’s drives mobile adoption for loyalty members

Featured Customer Videos

Additional AppsFlyer Information & Resources

Read AppsFlyer Reviews, Testimonials & Customer References from 250 real AppsFlyer customers.

Browse AppsFlyer Case Studies, Customer Success Stories, & Customer References from 165 businesses that use AppsFlyer.

Watch AppsFlyer Customer Videos to learn why 28 businesses chose AppsFlyer.