AppsFlyer

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Read 266 AppsFlyer reviews and testimonials from customers, explore 182 case studies and customer success stories, and watch 32 customer videos to see why companies chose AppsFlyer as their Marketing Attribution Software

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.

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Customer Rating Review Scorebased on 4573 reference ratings
4.8/5.0 (4573)
  • Market Leader 2025 2025
    Winter 2025Market LeaderMobile Analytics Software
  • Market Leader 2025 2025
    Spring 2025Market LeaderMarketing Attribution Software
    • Market Leader 2025 2025
      Spring 2025Market LeaderClick Fraud Software
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Featured Testimonials

  • "Custom Smart Banners are driving a 15% to 35% increase in installs compared to a generic banner. That’s pretty dang exciting because it shows that with a little extra work, we can significantly boost app performance from organic web traffic."

  • “The best value we get from Predict is the understanding of how our users perform over the long term, which is translated into positive ROI through making the right decisions faster. Making the right decisions with Predict improved our overall ROI.”

  • "Smartly have a lot of experience of working with our competitors, including the likes of Uber Eats. They understand our business. And because Smartly is built for hyper-local targeting they have the tools that we need. They’ve helped us scale campaigns in over 100 cities."

Featured Case Studies

  • UnionBank cuts STORY mobile ad fraud by 30% & saves $300,000 in ad spend with Protect360 solution

  • Increasing in-app revenue by 29% with audience segmentation and creative optimization

  • Why AirAsia prioritized user experience

Featured Customer Videos

Additional AppsFlyer Information & Resources

Read AppsFlyer Reviews, Testimonials & Customer References from 266 real AppsFlyer customers.

Browse AppsFlyer Case Studies, Customer Success Stories, & Customer References from 182 businesses that use AppsFlyer.

Watch AppsFlyer Customer Videos to learn why 32 businesses chose AppsFlyer.