“Knowing your campaign is running alongside trusted and expected content is key. Deepening our relationship with IAS to offer both contextual avoidance and targeting segments gives our advertisers more flexibility and transparency across their omnichannel buys.”

“From ideation to execution, Matterkind and IAS have collaborated closely to better understand how the new IAS Context Control Targeting segments work. We tested it for the education client with ample support from our IAS customer success manager. The results show that the IAS Context Control Targeting is effective and …