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"We saw great results from this client’s campaign. IAS managed to deliver the lowest CPC and highest CTR compared to other targeting strategies. I see great opportunity for using Context Control Targeting in our outcome campaigns to drive performance and maximize return on ad spend for our advertisers.”
“As the advertising world evolves there is one constant— brands need to be able to spend with confidence. IAS has proven to be a brand safety innovator."
Anura is an ad fraud solution designed to improve your campaign performance by accurately exposing bots, malware, and human fraud in real-time. Anura’s solution mitigates ad fraud allowing advertisers to invest more resources towards growing their business. The Anura solution works to eliminate false positives by only marking visitors as fraudulent when it is 100% confident the visitor isn’t real. Benchmarked against validated conversion data, Anura is able to ensure the accuracy and thoroughness of the solution. Anura also offers the most detailed analytics dashboard to provide the proof of fraud. With a combination of machine learning and experienced engineers, Anura can detect even the most sophisticated fraud techniques in real-time.
CHEQ is the leading solution in the world for Go-to-Market organizations looking to secure their business from invalid traffic (IVT). CHEQ is bringing cybersecurity solutions to CMOs and Marketing teams, protecting their customer acquisition efforts from bots, fake users and other forms of invalid traffic. CHEQ is trusted by over 12,000 customers worldwide ranging from teams and individuals to the world's leading marketing organizations.
TrafficGuard's comprehensive ad verification and fraud prevention has been recognised by App Growth Awards, Effective Mobile Marketing Awards, MarTech Breakthrough Awards, Future Digital Platinum Award as well as Australia Financial Review's Most Innovative. TrafficGuard detects, mitigates and reports on digital ad fraud before it hits your advertising budget. Sitting within the advertising journey, TrafficGuard analyses impressions, clicks, conversions and events to mitigate ad fraud at its earliest reliable detection. Their proactive approach keeps your performance data clean and helps you scale and optimise your advertising confidently.
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