Integral Ad Science is a global leader in digital media quality, ensuring that ads are viewable by real people in safe and suitable environments. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Their mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. They do this through data-driven technologies with actionable real-time signals and insight.
"We saw great results from this client’s campaign. IAS managed to deliver the lowest CPC and highest CTR compared to other targeting strategies. I see great opportunity for using Context Control Targeting in our outcome campaigns to drive performance and maximize return on ad spend for our advertisers.”
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