Integral Ad Science is a global leader in digital media quality, ensuring that ads are viewable by real people in safe and suitable environments. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Their mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. They do this through data-driven technologies with actionable real-time signals and insight.
“From ideation to execution, Matterkind and IAS have collaborated closely to better understand how the new IAS Context Control Targeting segments work. We tested it for the education client with ample support from our IAS customer success manager. The results show that the IAS Context Control Targeting is effective and efficient in driving quality traffic to the client’s site, and we are happy to continue further testing this for future campaigns."
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