Singular is a marketing intelligence platform that unifies marketing analytics, giving marketers actionable insights from previously siloed data. By connecting upper funnel marketing data with lower-funnel attribution data, marketers can measure ROI from every touchpoint across multiple channels and optimize spend down to the most granular levels. Singular currently tracks over $10 billion in digital marketing spend to revenue and lifetime value across industries including commerce, travel, gaming, entertainment, media, and on-demand services.
"We first parse out all daily data from Singular, then bounce it against a mapping table that we maintain that matches campaign names and channels to our internal tracking schema."
"We switched to Singular from another platform, and the transition has been seamless. It was intuitive to start using and has quickly allowed us to track the data of our …
"Singular enables us to attribute paid, social and cross-promoted installs and gives us the tools to fast and efficiently create reports with deep performance metrics."
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