67 Singular Testimonials

“Bringing Homa Games fun-packed titles into the Chinese market was an important strategic initiative for us, and we wanted to make sure our execution was flawless. Partnering with Mintegral to acquire and monetize high-value gamers in-region and Singular to attribute and analyze performance was key to our successful entry and continued growth in China."

“Our customer success team at Singular is really attentive and focused on working with us to implement the right mix of solutions to best meet our challenges. We presented our needs to them, and they consider their full array of detection methods to mold the right multi-channeled fit for us. We feel like they are an extension of our team, really dedicated to catching every potential fraudulent case, just as we are.”

"Before Singular, our previous MMP’s user interface was unintuitive and lacked key features, creating significant inefficiencies. With Singular, we now integrate seamlessly with global ad networks and access powerful data integration and analytics capabilities. What once took multiple steps can now be achieved in just a few clicks, greatly improving our operational efficiency. This allows us to focus on strategy and optimization."

"With Singular, we can collect every data point from every partner and measure results in a multitude of ways by platform, by partner, by creative. There are always useful things to be learned about your business that can help you grow."

“Singular will make it really easy to test and optimize new channels and see an apples-to-apples comparison between channels all in one place.”

“Singular allows us to expose data that enables faster and smarter optimizations on our ad campaigns. The reliability and granularity of the data we receive through Singular as well as the flexibility of Singular’s platform to break out performance by geography and other custom dimensions makes it an invaluable resource for our User Acquisition teams.”

"We were able to track key metrics before, but it was more difficult to slice the views at the most granular level, like at the ad group or keyword. Singular allows us to look at things like retention at a granular level. It’s given our UA managers another arrow in their quiver to address campaign optimization decisions."

"We first parse out all daily data from Singular, then bounce it against a mapping table that we maintain that matches campaign names and channels to our internal tracking schema."

"The manual reporting we’ve been doing in Excel couldn’t give us the level of granularity we needed, not to mention the accuracy we were looking for."

"Since we run with a lot of channels and frequently test new ones, Singular saves us a huge amount of time."

"We test two new ad networks each month. Without Singular, the team would have to build scraping systems at least twice a month."

"Singular helps us unify and attribute our data, analyze our ROI and enables us to focus on our core mission."

"Singular has been the key to uncovering ROI across our entire customer journey, which powers us to intelligently grow our business. By utilizing Singular’s attribution as part of its larger platform to unify the data across our entire marketing stack, we’ve gained access to unrivaled granularity to optimize against."

"We were not able to get ROI at a very granular level before we started working with Singular. Now, thanks to Singular, our front-end data gets automatically joined with our backend data, exposing ROI on a publisher, creative, campaign and partner level."

"Singular powered our team to uncover accurate, granular and timely performance insights and was key to growing installs by 98% in the past year. We established a single source of truth for marketing performance, and were able to automate tedious reporting tasks and refocus our energies into making smarter media buying decisions."