Anura is an ad fraud solution designed to improve your campaign performance by accurately exposing bots, malware, and human fraud in real-time. Anura’s solution mitigates ad fraud allowing advertisers to invest more resources towards growing their business. The Anura solution works to eliminate false positives by only marking visitors as fraudulent when it is 100% confident the visitor isn’t real. Benchmarked against validated conversion data, Anura is able to ensure the accuracy and thoroughness of the solution. Anura also offers the most detailed analytics dashboard to provide the proof of fraud. With a combination of machine learning and experienced engineers, Anura can detect even the most sophisticated fraud techniques in real-time.
"Picture Anura® and other ad fraud solutions like a Venn Diagram. There is a section that overlaps that both Anura® and other solutions catch, but then there is the other area. We find that the Anura® system catches a lot of stuff that the others didn't, and overall, paints a better picture of what is actually happening."






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