Anura is an ad fraud solution designed to improve your campaign performance by accurately exposing bots, malware, and human fraud in real-time. Anura’s solution mitigates ad fraud allowing advertisers to invest more resources towards growing their business. The Anura solution works to eliminate false positives by only marking visitors as fraudulent when it is 100% confident the visitor isn’t real. Benchmarked against validated conversion data, Anura is able to ensure the accuracy and thoroughness of the solution. Anura also offers the most detailed analytics dashboard to provide the proof of fraud. With a combination of machine learning and experienced engineers, Anura can detect even the most sophisticated fraud techniques in real-time.
“At the time, there was a lot of discussion in that market segment that suggested there was a lot of fraud occurring. We, frankly, didn’t know how much fraud there was on our websites. We were experiencing ‘normal’ rates of conversions, contacts and other metrics. We became concerned that there was all this talk in the business world and we didn’t know how much fraud, if any, was occurring in relation to our form fills.”






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