“As Clear Channel Outdoor continues to innovate in ways to bring advertisers closer to the audiences that matter most, integrating our industry-first RADAR solutions with Kochava is helping to demonstrate how OOH can deliver significant incremental lifts in online engagement. As consumer journeys and behaviors continue shifting, this strategic partnership …

“We track all of our internal media and paid media through Kochava. We consider Kochava the source of truth. We have other analytics tools, but when it comes to app downloads and app attribution, we rely on Kochava to help figure out how to message our top-quality users.”