What is Digital Asset Management Software?

Introduction

Most companies accumulate huge volumes of files that are important for their needs. These files are called digital assets. To keep their digital assets and data organized, businesses use digital asset management (DAM) software. With DAM software, you can catalog, annotate, and distribute digital assets. Therefore, this solution is highly useful for companies that need to organize a large number of digital assets.

DAM software is related to enterprise content management (EAM), which enables business owners and managers to supervise and manage a company’s assets. Previously, DAM tools were used only by media and publishing firms to make production easier. Today, the benefits of this platform are better known, and for this reason, companies in a wide range of industries deploy the application.

Features of Digital Asset Management Software

Management Tools

DAM products offer a variety of tools to manage digital assets. An important tool is metadata which provides content descriptions and files to enable easy searching and organization. To aid further searching of assets, there are filters that help to look for specific files. Top solutions present analytics and reporting features that can be used to analyze activities related to digital assets.  

Sharing Features

DAM software also offer a number of file sharing tools including social sharing. The latter allows you to directly share digital assets on your social accounts. Another useful sharing functionality is the tool that allows multiple employees to simultaneously work on a single digital asset, which helps to make collaboration faster.

Security Functionalities

Digital assets are important for any company and therefore they should be kept safe at all times. Encryption gives account and data info to files to ensure their protection. Digital rights is another vital security feature. It incorporates watermarks in digital assets so that even if they are used by others, the rights stay with the owner. Thus, DAM applications provide a range of tools to keep your files and digital assets secure and safe.

Benefits of Digital Asset Management Software

Effortless Retrieval

Using old-fashioned methods to find a specific asset in a vast selection is time-consuming and unproductive. DAM software makes it much easier and faster to retrieve content and data. In addition, the program allows you to reuse, repurpose, and edit digital assets as per your needs.

User Permissions

You can give your employees permissions and access to digital assets based on their role. Plus, you can set levels to the assets to ensure not all staff members get access to a single specific file on the cloud.

Mobile Access

Today, most companies want their employees to be productive even on the road. To facilitate this, leading DAM software providers offer a mobile version that allows you to access your company’s digital assets from anywhere, anytime, on any internet-enabled mobile device.

Reliable Security

Finally, reliable security is also assured by top DAM solution vendors. You don’t need to worry about the security of your files and data stored in the cloud as the providers assure full safety and privacy to keep your confidential business information and documents protected from cyber attacks, theft, and unauthorized access.