Plytix was born from their time at Google where they were working with some of the biggest companies in the e-commerce space. They realized the way companies utilized their product data was largely inefficient, especially when they compared large companies and the smaller guys. They saw that in the future, e-commerce would not only speed up, but take no prisoners when it did. They saw a way to fix it. So they quit their jobs to start Plytix, a software as a service company that is dedicated to bringing smart, data-driven solutions to small businesses.