Salsify helps brand manufacturers, distributors, and retailers in over 100 countries collaborate to win on the digital shelf. The company’s Commerce Experience Management (CommerceXM) platform serves as the system of record for products, facilitates cross-team and cross-organization collaboration at scale, and provides the insights needed to product pages across channels continuously. The result is shopper-centric, frictionless, and memorable commerce experiences across the world’s fastest-growing Commerce Experience Management Network. Great commerce experiences that are delivered efficiently improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market.
“The challenge was that sometimes the retailers weren’t even calling out our top products. It may have been our ninth or tenth bestselling SKU, but they had a requirement that every product reach the 95% content score threshold to avoid fees or losing search rank. So, we needed a scalable way to tackle all of our assortment, not just the SKUs we were used to focusing on. Retailers are always asking for more, and downstream requirements are becoming harder to keep up with. We need to solve this to attain a clear path to purchase for our customers.”
"People were grabbing information from multiple sources, and it wouldn't necessarily be the most up-to-date or correct information. This caused miscommunication errors and delays throughout the organization."
“Salsify has had a really positive impact on our go-to-market process. Prior to having Salsify, our process was not well defined, and it was very reactive. We would have multiple people looking for data and images coming from multiple sources.”
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