Salsify helps brand manufacturers, distributors, and retailers in over 100 countries collaborate to win on the digital shelf. The company’s Commerce Experience Management (CommerceXM) platform serves as the system of record for products, facilitates cross-team and cross-organization collaboration at scale, and provides the insights needed to product pages across channels continuously. The result is shopper-centric, frictionless, and memorable commerce experiences across the world’s fastest-growing Commerce Experience Management Network. Great commerce experiences that are delivered efficiently improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market.
"We were trying to globalize things as much as possible, but also kept asking how we could improve the accuracy of the product data and the governance of it, with just enough flexibility when needed for each region.”
“The challenge we faced was how to scale our business with a massive increase in SKU count and how to efficiently manage product data that could be shared across brand, product line, or vintage, while also allowing for individuality for our wines. We were entering all the data on every single SKU regardless of whether it had shared attribution, which was very time-consuming.”
"In the last six months or so, we have made a drastic amount of progress. Our marketing team — which is about 20 to 25 people — and the vast majority of our sales groups and sales agents have access to the information they need to provide our channel partners to sell."
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