Salsify helps brand manufacturers, distributors, and retailers in over 100 countries collaborate to win on the digital shelf. The company’s Commerce Experience Management (CommerceXM) platform serves as the system of record for products, facilitates cross-team and cross-organization collaboration at scale, and provides the insights needed to product pages across channels continuously. The result is shopper-centric, frictionless, and memorable commerce experiences across the world’s fastest-growing Commerce Experience Management Network. Great commerce experiences that are delivered efficiently improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market.
“We had to stay focused on getting basic information to each retailer so that our products could start selling, We didn’t have the capacity to strategically manage the content to drive incremental sales.”
“The challenge we faced was how to scale our business with a massive increase in SKU count and how to efficiently manage product data that could be shared across brand, product line, or vintage, while also allowing for individuality for our wines. We were entering all the data on every single SKU regardless of whether it had shared attribution, which was very time-consuming.”
"[Using Salsify to syndicate content directly to Walmart] is, without a doubt, a huge win in every way. Our Salsify connection with Walmart is definitely one of our biggest success stories."
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