What is Product Feed Management Software?

Introduction

Product Feed Management software enables you to optimize and administer your product feeds so you can improve the outcomes of your web-based sales initiatives. The solution helps to enhance the feed quality and data sources, and allows you to meet the needs of each sales channel and regularly update the feed. It facilitates data feed management for several sales channels.

For digital marketers and online merchants, feed management software resolves the following concerns:

It offers a single system for them to track, update, and enrich their product data concurrently across all sales channels.  

It permits the production of individualized product feeds adjusted to specific requirements and strategies unique to particular distribution channels and platforms.

It provides a centralized place to analyze product performance and monitor specific campaigns, promotions, and sales.

Features of Product Feed Management Software

Effortless Feed Production and Modification

Online businesses cannot afford time-intensive manual feed creation processes that involve populating all the information fields one by one by hand. Big stores with numerous SKUs need product feed management software so they can use a number of methods to create their feeds such as pulling them from a website or importing the information from an e-commerce platform, database, csv/txt/xml file, or source feed. In addition, you can deploy automated rules to update the feeds as needed instead of manually modifying each field.

Feed Updates in Real Time

To provide top quality customer service, online merchants need to ensure they provide the newest info to their consumers regardless of where they elect to view or purchase the products. Product feed management software facilitates this and allows DFMS vendors to enable their clients to configure their feed update frequency ranging from every 30 minutes to once per day.

Automated Feed Optimization

Online sellers need to comply with each marketplace and shopping engine’s unique formatting policies to get their product listed on them. This process is difficult and needs much effort and time from merchants. Product feed management software helps you to automatically apply each marketplace’s formatting regulations to all feeds to enable you to successfully list all your products.

Managing CPC campaigns is another benefit of automated feed optimization. This function permits you to easily and automatically remove unprofitable items as per set criteria and avoid needless costs.  

Support for Several Shopping Channels

Online merchants seek business exposure via social media, affiliate networks, Google shopping, comparison shopping platforms, versatile marketplaces etc. Product feed management software enables them to benefit from a wide range of avenues for feed distribution. It allows sellers to reach international audiences including local channels in other nations.

Detailed Performance Analytics

A product data feed management solution displays information from all channels and engines on a single dashboard. This feature also presents in-depth analytics to help you monitor conversions, CPA, CTR etc., identify the worst- and best-performing listings and products, compute costs and more. The platform provides this data in real time to add value and allow merchants to immediately respond to any changes in performance.

Benefits of Product Feed Management Software

Online merchants need to list their products on numerous channels that have different parameters for publication. In addition, data updating is a time-intensive procedure. The solution is to invest in a product feed management platform that helps you efficiently generate, export, and manage information flow on trading systems.

The software enables retail websites to:

Produce product catalogs that are adapted and personalized to the criteria of different channels

Efficiently export product information to various communication networks

Effortlessly send and manage product data feeds, many times a day as required, after an update becomes necessary for improved optimization, for example, based on promotional events.

Monitor product performance using reporting features (purchase cost per item, number of clicks, ROI etc.) permitting merchants to control flows based on product profitability.

Centralize product and sales data from several channels

In addition to popular communication channels (top marketplaces like eBay or Amazon, sponsored links, price comparison sites), product feed management software also enables e-tailers to use their partner distribution network for improved visibility.