“It’s truly astounding what a difference this tool has made. I wouldn’t have been able to write that poem without it—it just wouldn’t have come out the way it did. Nor would I have been able to see it on my screen in this book setting. The designing and writing are happening side by side."
“We were letting franchisees use whatever tool they wanted to create materials and we had no control over what they were pushing out.”
“[In higher ed] every department wants to do their own thing. Marq provides us the assets and tools that empower people to do their own thing and stay within the university’s brand image.”
"We no longer make decisions out of fear. Before we would take on a project because we’d be afraid that departments would do it themselves and it wouldn’t be on brand. With Marq, we don’t have to do that. We no longer make decisions out of fear. Instead of feeling like short order cooks, now we can prioritize brand strategy. We can do what we do best, which is positioning, protecting, and promoting the Purdue University brand."
"I’ve actually seen other agents try to copy what we do. They’re looking for templates to replicate what they see on our site, but nobody can match exactly what we’re doing because it’s created fresh from Lucidpress. I’ve seen them try, but they can’t do it."
“Marq has allowed our copywriter to hop right into Marq and quickly review a piece of marketing content for our campus clients, instead of having to do a series of emails back and forth.”
“Marq templates empower people who aren’t designers to learn how to take control of daily design. Many wish they had a design eye, but most of the time they don’t. This way we can empower our campus clients to stay on brand by locking down aspects of the templates, but they can still be creative and feel like they’re able to tackle these projects without bringing in someone from our team."
“The minute we rolled out Marq, we received positive feedback and saw immediate adoption from our team. We’ve proven that self-serve content can be fast, on-brand, and high quality.”
"Turnaround times were growing, and the cracks in our creative process were starting to show. We needed a solution to help us scale while keeping our brand intact."
“Marq makes my job easier as a designer as I don’t have to have my hands in every project anymore. I can see them, but I don’t have to do them.”
"I enjoy it so much that I lose track of time. I just have fun doing it!"
“We don’t design for print anymore. We just design for digital and publish straight from Marq.”
"Marq provides autonomy to each of our branches without the risk of allowing them to go off brand. It's cost effective and flexible, making it easy for us to better serve our communities."
“The ability to create templates ahead of time and then share them within our team allows us to bypass our designer and produce assets more quickly. Within the templates feature, it’s great that we have the ability to organize the templates by which vertical of the marketing team each template is for. And, our designer is able to lock features so that only certain elements of the templates are edited.”
“I love that you can lock a form or an image — whether you lock content, location, font size, etc. — so that franchisees still have the freedom to play without straying outside the brand guidelines."