"Marq has allowed us to stay in control of our brand — maintaining compliance across all our agents and marketing pieces, whether they’re printed or distributed digitally."
"We no longer make decisions out of fear. Before we would take on a project because we’d be afraid that departments would do it themselves and it wouldn’t be on brand. With Marq, we don’t have to do that. We no longer make decisions out of fear. Instead of feeling like short order cooks, now we can prioritize brand strategy. We can do what we do best, which is positioning, protecting, and promoting the Purdue University brand."
“Marq templates empower people who aren’t designers to learn how to take control of daily design. Many wish they had a design eye, but most of the time they don’t. This way we can empower our campus clients to stay on brand by locking down aspects of the templates, but they can still be creative and feel like they’re able to tackle these projects without bringing in someone from our team."
“Marq has allowed our copywriter to hop right into Marq and quickly review a piece of marketing content for our campus clients, instead of having to do a series of emails back and forth.”
“The ability to create templates ahead of time and then share them within our team allows us to bypass our designer and produce assets more quickly. Within the templates feature, it’s great that we have the ability to organize the templates by which vertical of the marketing team each template is for. And, our designer is able to lock features so that only certain elements of the templates are edited.”
"[Marq] makes it easy for people to create their own content without having to impact my department too much. They get what they need without us having to worry about them going off brand."
“It’s truly astounding what a difference this tool has made. I wouldn’t have been able to write that poem without it—it just wouldn’t have come out the way it did. Nor would I have been able to see it on my screen in this book setting. The designing and writing are happening side by side."
“[In higher ed] every department wants to do their own thing. Marq provides us the assets and tools that empower people to do their own thing and stay within the university’s brand image.”
“Some agents didn’t feel it was necessary to include the Reinhart logo on their content. But now that we can lock down our brand assets on the templates, agents and brokers can’t accidentally mess things up somehow."
"It's hard to find a product that does as much as Marq. Total control wouldn't be accepted by the agents. They have to have the ability to do their own thing. Once we've put our seal of approval on something, we roll it out to the agents and they know that they won’t waste their time. That's a big retention tool. It's hard to find a product that does as much as Marq."
“I love that you can lock a form or an image — whether you lock content, location, font size, etc. — so that franchisees still have the freedom to play without straying outside the brand guidelines."
“We were letting franchisees use whatever tool they wanted to create materials and we had no control over what they were pushing out.”
“The minute we rolled out Marq, we received positive feedback and saw immediate adoption from our team. We’ve proven that self-serve content can be fast, on-brand, and high quality.”