"[Marq] makes it easy for people to create their own content without having to impact my department too much. They get what they need without us having to worry about them going off brand."
“We were letting franchisees use whatever tool they wanted to create materials and we had no control over what they were pushing out.”
“We don’t design for print anymore. We just design for digital and publish straight from Marq.”
“Marq has allowed our copywriter to hop right into Marq and quickly review a piece of marketing content for our campus clients, instead of having to do a series of emails back and forth.”
“Marq templates empower people who aren’t designers to learn how to take control of daily design. Many wish they had a design eye, but most of the time they don’t. This way we can empower our campus clients to stay on brand by locking down aspects of the templates, but they can still be creative and feel like they’re able to tackle these projects without bringing in someone from our team."
"We no longer make decisions out of fear. Before we would take on a project because we’d be afraid that departments would do it themselves and it wouldn’t be on brand. With Marq, we don’t have to do that. We no longer make decisions out of fear. Instead of feeling like short order cooks, now we can prioritize brand strategy. We can do what we do best, which is positioning, protecting, and promoting the Purdue University brand."
“It’s truly astounding what a difference this tool has made. I wouldn’t have been able to write that poem without it—it just wouldn’t have come out the way it did. Nor would I have been able to see it on my screen in this book setting. The designing and writing are happening side by side."
“[In higher ed] every department wants to do their own thing. Marq provides us the assets and tools that empower people to do their own thing and stay within the university’s brand image.”
"Marq has allowed us to stay in control of our brand — maintaining compliance across all our agents and marketing pieces, whether they’re printed or distributed digitally."
"The ability to take our creative files, load them into Marq, and allow our agents to customize the templates themselves has been absolutely wonderful and really takes a load off my marketing team."
"Now that we have the template set up, all we have to do is plug in the different articles. True, we do it online; we don't print it. But an 8-10 page newsletter in just a couple of hours that's fast. I have easily saved hours of my valuable time using Lucidpress. I'm a customer for life!"
"I’ve actually seen other agents try to copy what we do. They’re looking for templates to replicate what they see on our site, but nobody can match exactly what we’re doing because it’s created fresh from Lucidpress. I’ve seen them try, but they can’t do it."
“The reason why our creative team exists is to present Yext to the world in an impactful, consistent, and buttoned-up way. Marq gives us the ability to do that by allowing others to have the freedom to create these assets on their own while still adhering to our brand guidelines.”