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“Sales rep emails which included personalized topic recommendations achieved an average open rate of 36% in contrast to a 3% average open rate of headquarter emails.”
"By switching between a range of content formulas and by experimenting with delivery timings, we have seen improved conversion rates.”
Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, …
Tealium is the leader in enterprise tag management and digital data distribution platforms. Tealium gives marketers a comprehensive solution for managing their third-party digital marketing vendor tags and then correlating …
mParticle is the leading Customer Data Platform (CDP) for multi-channel consumer brands. Companies such as Airbnb, Burger King, NBCUniversal, Spotify, and Starbucks use mParticle to create a unified, real-time customer …
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