“At Bite, a key concern with influencer seeding campaigns is the high potential for waste. If we send out to a large list of influencers without properly vetting their interests, affinities, and audience demographics, we might send products that will never get used or seen. As a company that really …

“When vetting potential influencer partners, ask yourself if you can see your brand working with them in the long run. At LULA we make this assessment easier by using Traackr to analyze whether they’re aligned with our brand, hitting the right demographics, and meeting desired performance benchmarks.”