Traackr is a powerful influencer analytics suite that supports successful influencer marketing strategies by giving you the knowledge you need to craft smart strategies and effective plans. They help you understand your audience and focus your attention on the most important people and content on the social web.
Over 140 enterprises and 40% of the top communications agencies use their people discovery engine and influencer tools to drive their marketing and communications strategies. Their customers are forward-thinking organizations and include EMC, Marketo, JP Morgan Chase, Orange, SAP, Zendesk, and more.
“At Bite, a key concern with influencer seeding campaigns is the high potential for waste. If we send out to a large list of influencers without properly vetting their interests, affinities, and audience demographics, we might send products that will never get used or seen. As a company that really cares about sustainability, we felt it was important to minimize this risk as much as possible.”
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