Cision is a leading global media intelligence company, serving the complete workflow of today’s communications, social media and content marketing professionals. Offering the industry’s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China.
“It’s important to know how people are reacting to our news, but it really matters on issues of consequence that could be a concern for the business, such as media coverage of a company reorganization or the entry of one of its brands into a new market, she says. “Although the global team are based in the UK, we wanted to help our comms colleagues in all our different markets and provide a toolkit for local markets that enables them to be more active, more quickly. We wanted to be more real-time and see things as they’re happening.”
"This is an awesome tool!"
“I’ll pull up the 30-day graph of how much noise our client got, and I’ll look through all those posts. Visible lumps similar posts together, making social media monitoring easy.”
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