“Desk and manual research were time consuming, which meant the process was slow and hindered our ability to identify the best fit influencers for the brief. Influencers were often chosen based on follower numbers, personal connections or unverified hunches.”

“We identified that our clients needed a service that offered specialist and strategic consultation when it came to influencers in the health space. To deliver and build this as part of a thriving communications agency in today’s market, we needed to augment our long-standing expertise in the health sector and …