"IMB has provided our team with a holistic yet easily digestible view of the brand engagement our influencer marketing campaigns earn with our target audiences. Creating a consistent benchmark for us to measure brand love compared to top competitors provides a clear pathway for us to evaluate our influencer marketing …

“Our successful campaign with Anna Newton demonstrate that when brands invest in building long-term relationships with influencers who organically love their products and who have audience aligned with the buyer persona, the business results are tangible. These results may not happen often if you simply pay influencers for one-off campaigns.”