"When I first joined, there was no blueprint for an advocacy program. It was both thrilling and intimidating. We had big goals and needed to ensure every post reflected our professional tone."
"As a B2B Inbound Marketing agency, social is integral to our campaigns. From scheduling to reporting to staff advocacy, from an agency perspective Oktopost is comprehensive, clear and ideal for managing multiple clients."
"Since launching Oktopost's employee advocacy solution, we have seen a clear increase not only in the amount of branded content that employees share, but also in the breadth of audience we are able to reach."
"In the B2B space, your biggest goal is to get as intertwined as you can with a client. We don't want just one person at that company and one person at our company to be the only two people who know each other. Instead, we try to build this beautiful web of connection where everyone at that organization knows who you are, so there isn't a single point of contact or a single point of failure. You also want your clients to see that everyone on your team is credible, to get that deep level of expertise across the company. There is no better way to build those ingrained and interwoven connections that drive that broad visibility than through employee advocacy."
"Oktopost is very easy to use and understand. We don't have a data threshold hanging over our heads anymore, blocking us from capturing important insights. And more importantly, we've gained access to more analytics around our key accounts. We can see who is converting to a form fill and which accounts they belong to."
"As a B2B company, if you're not doing things on social media, you're missing out. That's where everybody is right now: from your top of the funnel engagements to prospects further down in the sales process. If you have a solid social strategy, you don't really need to spend a lot of money on other channels that everybody used to heavily invest in before."
"Our prospects are highly engaged and the conversion rates on our own campaigns are higher than usual."
"We wanted to solve our publishing problems - but we were also looking to the future in terms of our MarTech stack. We needed to save time and bring all the tools together, making sure we're looking for the long term and have connectedness in the platform. We just wanted **better overall value from a platform that's not just delivering in one area of social, but across a few."
"It's all about building that art of the possible. We come up with lots of good ideas and we've got strong people who write really good content - there's a huge potential to do something exciting for our brand on social. But we needed a platform that would facilitate all of our owned, earned, and paid efforts rather than having a few disparate systems to manage different aspects of our strategy separately."
"With Oktopost, TytoCare gained invaluable insights into the impact of social media on our sales pipeline. We could identify potential opportunities within Salesforce, pinpoint the key social media touchpoints influencing prospects with social signals, and empower our sales team with data-driven social insights, all leading to more effective outreach strategies."
"Having clients independently contact advocates about their content is just phenomenal. And you can't just quantify that with engagement rates or likes. It's really special to see."
"To demonstrate social media's impact on business development activities, we matched our target list with the sales teams' global hit list. We can now report back each month to sales and say, "We've had engagement from 30% of our list," which has greatly improved the sales and marketing alignment."
"Oktopost has made it so easy to weave social selling into the fabric of my daily workflows, offering valuable insights that connect content directly to revenue-generating impact. The platform enables advocates to distinguish themselves as genuine thought leaders and engage with prospects and clients with authentic industry insights. Every post feels intentional, and every interaction is tied to meaningful impact."
"Oktopost was instrumental in our flagship event's success this year. With efficient content management, advanced planning, community engagement, and social advocacy features, it enabled us to generate significant buzz. We posted 17-18 pieces of diverse content daily, timed perfectly with key event moments. The flexibility to post live updates on-the-go via the mobile app added an extra layer of immediacy. Oktopost effectively tackled our event challenges and delivered exceptional results."
"Being able to choose content that resonates with advocates' specific audiences has led to a notable increase in engagement. This tailored approach has truly amplified our brand's reach and impact."