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"We had a new organization, so we had to get to know each other and set up new practices of working together. We also wanted to bring people together on the same platform for efficiencies and governance. That’s where Hootsuite came in."
"To make an impact on curbing homelessness means reaching beyond the nonprofit world. One of the things we do wrong is we’re always speaking to ourselves. I speak to people that are just normal people. That’s where the gold is. That’s where we’re going to see public policy change."
"Social media at the Australian Open has been instrumental in keeping our fans engaged and our sponsors happy. It ultimately provides a platform to increase interest in our sport."
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