"Streamlining our martech stack with Oktopost and Marketo has closed the knowledge and insights gap in our organic social efforts. The social engagement data we get from Oktopost not only enables us to track, report, and prioritize leads for our sales teams, but also provides our sales partners with holistic lead generation insights."
"Oktopost is invaluable for tracking leads and analyzing the value of our social media activities. This enables us to ensure that our social media campaigns are effective, fully optimized, and reach the right people at the right time."
"I was able to schedule all of our posts and activities a month in advance, then create Smart Campaigns in Marketo to help process people who engage with us at our partner conferences. It gave me back so much time to focus on other activities at the events."
"With Oktopost, we enjoy the benefit of having both social publishing and employee advocacy in one platform. This streamlines all of our social media marketing activities in one place, helping us get more done in less time and drive results on social media."
"Oktopost provided us with a single solution for all our social media marketing needs, in one easy-to-use platform. With Oktopost, we were able to get started on our own, without extensive training. This is as true for social media management as it is for advocacy: advocates felt they could learn it quickly and just start sharing. Everyone loved using it."
“Before Oktopost, our marketing team was lacking advanced social reporting capabilities. Now, we are able to accurately track conversions from social media, enabling us to demonstrate the true ROI to our CMO. We’re driving growth across the funnel and have seen an increase in click-through-rate (CTR) by 75% and conversions by 22%.”
“Oktopost's employee advocacy solution has really impacted our entire business — from positioning our sales team as experts in their fields to driving our brand awareness. Marketing efforts form the cornerstone, but there's nothing stronger than employees amplifying your brand story with their industry peers.”
“Oktopost has helped us extend our marketing team to over 1,000 associates. Our future clients are looking to connect with our people first before making a major purchasing decision. That's why, having an active social presence for sharing our company's thought leadership content is essential!”
"Trying to separate yourself from the crowd at a marketing conference can be quite challenging - especially due to the tremendous volume of posts coming out with the same hashtag. That’s why employee advocacy is not only a strategy to boost our brand awareness, it’s also a solution that helps increase and prove the value of the conference."
"Thanks to the Oktopost-Marketo integration, not only did we gain a 360 degree view of our buyer journey, we can also take a more personalized approach to communicating with our buyers at every stage of the funnel."
"Since launching Oktopost's employee advocacy solution, we have seen a clear increase not only in the amount of branded content that employees share, but also in the breadth of audience we are able to reach."
"When we look at the last 6 months, employee advocacy enabled us to share 10X more social content, generating a 70% increase in our organic social reach."
"Our global digital marketing function is run remotely, not out of a single office. A lot of B2B tech nowadays is run the same way. Oktopost really helps bring that global structure into one central place and gives us a single point of view of everything: analytics, content creation, scheduling, timing. Our social strategy wouldn't work without Oktopost."
"Our website traffic from social media has increased by 60% compared to the same period last year. We're able to make such a concentrated effort promoting our thought leadership content thanks to Oktopost that allows us to measure, prove and grow the impact of social media as part of our global marketing strategy."
"B2B buyer journey doesn't always start with a Google search or an email click. Today, we see many leads coming directly from social. Thanks to Oktopost, we can now provide our customers with unlimited social intelligence, allowing them to understand the entire buyer journey and tailor marketing campaigns more effectively."