"'Put customers first' is one of TD Bank Financial Group's six guiding principles. On the Web, that means delivering the best user experience possible. To that end, we have worked extensively with HFI to ensure we put customers first across all of our Web properties. HFI's expertise in user-centered design, …

"HFI complemented PFPC’s industry knowledge with their sophisticated expertise in usability and user experience design. Our redesigned AdvisorCentral portal now combines leading-edge technology and functionality with a firstclass user experience. It lets financial intermediaries do their job more easily and provides tools to help them increase their business."