"I went to a taxonomy conference [recently] and much of the discussion was around 'are we a profession?', 'what are the qualifications needed?', 'what should we call ourselves,' and 'do we need a certification program?' HFI is way ahead of the game and has done so much to provide standards for the usability field through their courses and programs. I really appreciate the work they're doing and feel that I'm able to do a better job for my company as a result of HFI's courses and certification program."