IDEO has roots dating back to 1978. Today, IDEO is an award-winning global design and innovation consultancy. They create positive impact through design by taking a human-centered approach to helping organizations in the public and private sectors innovate, grow, and bring to market new ideas.
“In the US, agriculture operations are regulated. Farmers’ practices are regulated. If they use pesticides, there are limits because these farmers understand that once a certain threshold is hit, additional pesticides will not yield more crops. But in China, pesticide use came about 30 years after the US and Europe, and because of a lack of full understanding, farmers in China incorrectly operate under the assumption that more pesticides means more crop yields. Also, with over 250 million farmers in China, it becomes immensely difficult to properly regulate everyone.”




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