"For us, the technology was a critical part of our mission, because we want to be able to accurately track all sources of contact for our clients. And we found that for most of our clients, they were tracking form fills and web sessions and everything else, but not calls.”

“[The CallRail-Salesforce integration] helps us target how we focus our campaigns and make sure we’re focusing on the right keywords and demographics. If we find that a particular campaign is underperforming, we can either fine-tune the campaign itself or maybe divert funds from that campaign to one that’s working better. …

“I love the flexibility of being able to track whatever we want. We can record all calls, or just SEM calls to make it more cost effective. This is something that I pitch to every client that I engage with search marketing services. At this price point, it just makes …

“We’ve been really able to impact significant changes in our office and our clients’ offices through phone call recording. We have been able to help new employees become really valuable by helping them answer the phone well. And we’ve been able to help our dentists figure out if they have …

“It’s really cool for them to see, both on phone calls and form submissions, kind of that top end, Where’s traffic and initial contacts coming from for first touch. How are they finding us. So if you’re a business owner trying to make decisions on where to invest in terms …

“For a lot of clients, we do their appointment-setting because they don’t have any people to properly manage inbound leads. That’s been a huge win. We used to have clients that converted maybe 22 percent of their inbound calls. With CallRail and our inbound lead team we’ve been able to …

“An account manager can see there’s 50 phone calls and know exactly what keyword generated them. The biggest benefit is we can report back and say, ‘From a campaign level, out of Vancouver, you had 20 calls through these keywords."

“If you want to go a layer deeper and say, ‘Hey, I want to actually know who it was that called, what date, the duration of the call, was it a new or returning caller.’ Within CallRail, I can export records to show exactly all the data from the spreadsheet …

“CallRail is easy to integrate with other systems, to pass data to Google and things like that. So, I’m pretty sure it would be more time consuming to use other products, because I’ve used a lot of other call tracking products. Things would take longer.”

“We spent $12,000 last month on these 7 different marketing channels, and they performed like X, Y, and Z. We recommend that for marketing channel Z, we should just cut that budget entirely because we know, from the CallRail data, that it’s actually not driving any inbound increase.”

“With Lead Center, we’re no longer dropping leads. As a result, our project estimators are busier than ever, which feels great.”

“As an agency, it's critical for us to show our clients how the ads we’re running are generating leads, whether via offline phone call or an online form submission. CallRail helps us report on both lead types in one platform.”

“CallScribe and AI and keyword spotting make a huge difference.”

“First and foremost, are the leads and traffic that weʼre sending to our clients quality. If they are great, how can we make them better. If it's not, what can we adjust.”

“CallRail is helping us improve our marketing campaigns and client retention rates. Their tools are invaluable - we simply have to have them.”