“And after listening to more calls and reviewing the relevant analytics in CallRail, we can figure out an optimal strategy for the client, whether that’s a web redesign, an ad buy, or something else. CallRail is a critical part of what we do when we’re helping clients improve customer service, …

“Prior to CallRail, we didn’t even know the opportunities we were missing. Now, we can immediately call back with the relevant information. We also utilize the note taking feature to jot down key points.”

“We’ve seen a lot of value out of it, not only for understanding our cost per lead, but also being able to more critically discern what our search terms are, what search terms are really generating better results for us.”

"It’s awesome, and not only has this saved a lot of time, it has made our marketing so much more effective and more efficient.”

“It’s been nice to just look in one place and see based on the campaign and the ad group — the communities campaign and the ad group — and the actual keyword phrase, see which ones are actually driving the raw leads in the form of calls."

“If you’re doing direct-response and you have no idea what’s working and what isn’t, you’re going to be far less effective than someone who can say with certainty which channels are outperforming the others. That way, you don’t have to just go with your gut, you can look at hard …

“We had about 120 people in the building at the time, and some of them had already been evacuated by friends and family members. And because it was this last-minute mandatory evacuation, and because FEMA was in charge of the operation, our residents were being triaged at the pickup location …

"We were spending way too much money on ads without knowing which ones were actually effective and which weren’t. With CallRail, we can use our call data to see exactly how well our different ad buys are performing and how much business those ads are driving to each of our …

"That means using platforms like CallRail to drive results. As they allow for the kind of insights and engagement that traditionally a client would only receive from larger national or regional marketing firms. That type of agency has largely ignored our target client as their budgets are well below the …

"If you look at KPIs and the most important metrics for all of our clients, the number-one item on the list is making the phone ring and driving leads to them. That’s partially a reflection of the businesses we serve — most of our clients are operating service-type businesses in …

“Ultimately, our mission is to bring the quality of service you’d normally get at a big-name agency to even our smallest clients. And call tracking is very important to that mission, because it lets us tie the value of our work to a specific campaign, and prove how we’re having …

“For most of our clients, phone calls are a big component of the marketing funnel, because it’s one of the main ways to either bring in new leads, or convert an existing lead into a customer. Without CallRail, we’d be very limited in judging the performance of the campaigns we’re …

"Very early on, we realized that when you’re running campaigns to landing pages or websites that have phone numbers on them, the regular Google Ads (formerly AdWords) call tracking metrics just aren’t enough to help us prove ROI."

“We also have clients who absolutely love this stuff. Every week, they’ll jump into their CallRail account, review their reporting, listen to their calls, tag the most important calls, and provide feedback on their analytics. Some of our clients love being very hands-on, so it’s great how CallRail is so …

“We’ve tried using just about every call tracking software out there, and for us there’s no competition, CallRail has been the most reliable. There’s nothing else out there that has the simplicity and reliability of CallRail.”