“We wanted to be able to see and reference all our calls, make instant changes to our call flows when there were employee availability changes, and build out tangible KPIs that our managers could track. However, this was impossible when our staff was all using their individual phones for business …

“With that visibility, we can either continue the campaign, or cut it off, if it’s not meeting our acquisition goal. Without CallRail, our ability to track that information accurately is significantly hindered. It makes campaigns seem as if they’re not converting as well as they actually might be. At a …

“I've spent millions in my life on marketing, but probably the best hundred dollars I've spent in 10 to 15 years was with CallRail.”

“We’ve found that they make a great complement to most digital campaigns, and can deliver solid results for less money. We’re interested to see how things develop with Bing Ads, and we’re going to continue to recommend them to our clients.”

"It’s awesome, and not only has this saved a lot of time, it has made our marketing so much more effective and more efficient.”

“It’s been nice to just look in one place and see based on the campaign and the ad group — the communities campaign and the ad group — and the actual keyword phrase, see which ones are actually driving the raw leads in the form of calls."

“We’ve seen a lot of value out of it, not only for understanding our cost per lead, but also being able to more critically discern what our search terms are, what search terms are really generating better results for us.”

“If you’re doing direct-response and you have no idea what’s working and what isn’t, you’re going to be far less effective than someone who can say with certainty which channels are outperforming the others. That way, you don’t have to just go with your gut, you can look at hard …

“We had about 120 people in the building at the time, and some of them had already been evacuated by friends and family members. And because it was this last-minute mandatory evacuation, and because FEMA was in charge of the operation, our residents were being triaged at the pickup location …

"We were spending way too much money on ads without knowing which ones were actually effective and which weren’t. With CallRail, we can use our call data to see exactly how well our different ad buys are performing and how much business those ads are driving to each of our …

"That means using platforms like CallRail to drive results. As they allow for the kind of insights and engagement that traditionally a client would only receive from larger national or regional marketing firms. That type of agency has largely ignored our target client as their budgets are well below the …

"If you look at KPIs and the most important metrics for all of our clients, the number-one item on the list is making the phone ring and driving leads to them. That’s partially a reflection of the businesses we serve — most of our clients are operating service-type businesses in …

“Ultimately, our mission is to bring the quality of service you’d normally get at a big-name agency to even our smallest clients. And call tracking is very important to that mission, because it lets us tie the value of our work to a specific campaign, and prove how we’re having …

“For most of our clients, phone calls are a big component of the marketing funnel, because it’s one of the main ways to either bring in new leads, or convert an existing lead into a customer. Without CallRail, we’d be very limited in judging the performance of the campaigns we’re …

"Very early on, we realized that when you’re running campaigns to landing pages or websites that have phone numbers on them, the regular Google Ads (formerly AdWords) call tracking metrics just aren’t enough to help us prove ROI."