What is Video Platform Software?

Introduction

Video platform software allows you to upload and store videos which can be viewed by others. These sites provide viewer restriction features, so you can decide who to give access to specific videos. Plus, they have embedding functionalities which enable you to integrate videos into presentations, instructional videos, and websites.

Video platform software also provides a search function and tags to assist visitors to find the videos they want. This tool is used by culture, marketing, and content teams in a company to store and share video content with their colleagues and clients.

In short, video platform software provides storage and viewing features for video files. They allow visitors - authorized or public - to access and look at hosted videos.

Features of Video Platform Software

Embedding Videos

This is an essential feature for any video platform software. It has become imperative for any type of brand or business to display video content on their website. However, video embedding capability depends on the platform provider so make sure your vendor offers this facility.

White-Labeling Videos

Since the videos are on the organization’s website, they should be white-labeled and branded with the company’s logo and insignia. Your enterprise will not create a good impression if third-party logos are present on showcased videos. By displaying white-labeled videos on your site, you can promote branding and attract traffic. To facilitate this video service, vendors offer features such facilitating the addition of custom watermark, color schemes, etc.  

Monetization of Videos

You can monetize the videos on your site by utilizing the pay-per-view model via video pay-walls. Mostly, people are more interested in paying for live steaming content compared to non-live content. For instance, audiences are willing to shelling out money to access live streamed sporting events, remotely held conferences, music concerts etc.

However, non-live video content can also be monetized. For instance, educational institutions offer monetized video courses such as courses and seminars to viewers. This is a more profitable monetization method than putting up ads on your website, which can lower the appeal of your site and discourage the audience.

Social Sharing

You can enhance the reach of your video content via social sharing. By engaging audiences on social networks, you can encourage conversations between followers and your brand, as well as among the viewers. This helps to increase the number of followers and likes. Top service providers permit you to directly post content on Facebook Feed.  

Benefits of Video Platform Software

Secure Video Hosting

Video platform software allows you to easily manage video content. The tool incorporates a video CMS that enables you to upload corporate videos to a centralized and secure video library, manage and organize access to videos, and play optimized HD videos on any compatible device.

Enhance the Onboarding Experience

A video platform allows you to effortlessly create staff training videos that convey important company policies and corporate culture, impart job skills education, and more. Plus, you can easily update onboarding videos by recording over parts that need to be changed using the software’s editing tools. Or, you can produce new videos if older ones become outdated. With a video platform, you can provide new hires flexible learning options and enable them to easily absorb knowledge, and revisit information as their skills improve.

Scale Staff Training

A video platform empowers you to shift staff training to the cloud from the classroom. It enables your instructors to teach virtually, and makes it simple to find and view videos anytime. Analysts estimate that a video platform can help to decrease a company’s training expenses by 50% to 70%. At the same, you can make employee training easily accessible to all staff members.

Share Knowledge Easily

All your company employees can use the video platform to record, upload, share, edit, and search videos. It is much faster than producing written documentation, as workers simply need to click on the record button to capture video-based demonstrations, tutorials, and other specialized knowledge. In addition, all videos are searchable in the cloud, which breaks down obstacles to social learning across business units and continents.

Searchable Video Library

Top video platform software tools offer a searchable video library. This is a big help as it can be a challenge to find the video you want in a LAN or content management system (CMS). With a good video platform, you can search video titles and descriptions in the library as well words shown or spoken in the video content. This is termed inside video search. Plus, the open search feature allows you search the video library from your CMS, LMS, and more.