Kaltura

"There is no change without behavior change. It is the behavior change that increases sale, innovation, reduces injuries, or cuts costs. So companies need to change the focus from an information-driven to a behavior-driven communication approach. We know that video is an extremely powerful tool for changing behaviors if used the right way. What you are really looking for when deciding whether or not to use video is based on one simple question: what matters most for the business and where will video be the best tool to deliver results? It is all about moving from ad-hoc use of video to a more systematic approach supporting the whole value chain from business goals to measuring the effects."

"Our marketing and comms people who were involved in this were flabbergasted. They didn't think [Al] was going to be able to do what we said it would do. We promised some pretty big things, especially around this idea of auto rendering and being able to spit out brand-proof content using their templates and the imagery and brand standards that they worked so hard on. And when they started seeing it for real, that is when I think we really won over their hearts and minds."

“One of the benefits of the Kaltura platform is that the live and on-demand components within [Oracle’s] Otube are integrated. So that, once we were done with the live webcast, it’s a very short turnaround to hosting the on-demand video from the event.”