“VWO allowed us to simply and efficiently conduct a split URL test for our 3 options. The easy to use dashboard system meant that we could identify which product selection offered us the biggest increase in sales.”
"Using push notifications, we can guide them better to a specific page on our website which they otherwise may not find. We can fulfil their personal preferences better."
"Given we were dealing with a perennial issue of low conversion rates on our eCommerce store, we wanted to bring in someone who has already tackled this successfully. Since we did not have the bandwidth to build a team in-house, we decided to try VWO."
"My hypothesis was that we could decrease the bounce rate when we display our bestselling training topics as it would reduce the effort the visitor has to put into looking for them. I was happy to see that the hypothesis was true."
"It is important to get pricing right and the best way to do so is to test hypotheses with real data. Most customers care more about the value they derive rather than how much it costs you to provide your service. Therefore, base your prices on what your product/service is worth to your customers and not on how much it costs you or the profit you want to make per sale."
"Invaluable. The ease and speed of setting up the test is brilliant and we can wait to start seeing the results on pages behind our login [a new VWO feature] to test on converting users to premium accounts. It will be very interesting to see the test results merely by changing the wording, graphics and positioning."
“Try to give the customers exactly the information they need at that particular page or section and leave out the redundant. Always put yourself in the customer’s shoes. This may not be easy so: test it!“
"I’ve been working with VWO for over a year, and one of the reasons I love the software is because it’s user friendly and very intuitive. Of course, there are things we don’t always understand at first; but with the state-of-the-art support that VWO offers, we get all the answers and help we need. VWO has really succeeded in converting something that can be really complex into something fun and easy."
"Visual Website Optimizer made it easy for a non-tech guy to do the tests and keep our designer and programmer focused on their own projects. With Google’s solution, it was a lot more work to implement tests, which is why I stopped using it. Just couldn’t get it all done myself, which is important when you have an idea and quickly want it implemented."
"Everything about our website experimentation was ad-hoc. We started using VWO to bring a structured optimization process at IMB Bank. Our core objective was to build a data-driven experimentation culture and derive key learnings and insights that we could use to form the basis of our hypothesis and experimentations. What I particularly like about VWO is that it’s easy to set up and get started in no time."
"VWO has been invaluable. You pay for the service once, but the increase in profits and revenues continue into perpetuity. Through the use of several iterations of tests, we have increased sales threefolds."
"Throughout our user research with CORGI, we found that visitors weren’t fully exposed to the key selling points of the service. This information was available on different pages on the site, but was not present on the pages comprising the main conversion journey."
"Love that the team is so responsive and willing to help, especially on chat. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and helpful marketing software I have ever used."
"What has made me stick around with VWO for all these years is that you have the best technical support in the world for any SaaS product. This is the only thing I care about as a marketer – that when I face a technical issue, a competent person will take care of it. Not just send me a link to a help file but actually resolve the issue."
"As Garanti Payment Systems, A/B testing has been a significant method at our organization. At the website of Bonus Card, Turkey’s leading credit card brand, we’ve completed more than +50 tests in one year including very advanced ones. We are very happy to choose VWO as our A/B testing tool. The exceptional tool is at the core of the agile optimization process that we have created with Hype."