Optimizely is the world’s leading experience optimization platform, providing website and mobile A/B testing and personalization for the world’s leading brands. The platform’s ease of use and speed of deployment empowers organizations to conceive and run experiments that help them make better data-inspired decisions. Optimizely meets the diverse needs of thousands of customers worldwide looking to deliver connected experiences to their audiences across channels. To date, those customers have created and delivered more than 30 billion optimized visitor experiences.
"ANBL was facing strong pressure to launch and support a complete new line of business in less than 6 months. The challenging timeline to meet imposed federal government legal deadline combined with advanced retail omni-channel requirements made it critical for us to choose the right platform and partner to achieve such an endeavour. The [Optimizely] Episerver platform combined with the Microsoft Dynamics 365 for Retail capabilities enabled us not just to meet our deadlines but also to face extreme peaks during launch."
"One thing that really helped Bleacher Report get off the ground and accelerated its growth in the past couple of years and is our focus on using data to make wise decisions."
“We have a cycle of analyzing site data and customer surveys, planning groups of experiments to solve problem areas of the funnel and then we prioritize and execute two-week experiments to tackle each part of the funnel.”
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