Optimizely is the world’s leading experience optimization platform, providing website and mobile A/B testing and personalization for the world’s leading brands. The platform’s ease of use and speed of deployment empowers organizations to conceive and run experiments that help them make better data-inspired decisions. Optimizely meets the diverse needs of thousands of customers worldwide looking to deliver connected experiences to their audiences across channels. To date, those customers have created and delivered more than 30 billion optimized visitor experiences.
"Optimizely’s experimentation platform is the complete solution for A/B testing and feature flagging. It satisfies both an engineering team that needs robust SDKs and APIs to build complex experiments, and non-technical users to create and view the results of their own experiments. It satisfies both ends of the spectrum and is the complete solution in my mind."
"What we found along the way was that incoming requests were unstructured, missing key information, or not easy to understand. It required multiple meetings with stakeholders to gather the data, and in some cases created confusion about process flow, review, and approvals. In addition, much of the work was handled offline, with key details locked in documents no one could find or access."
"Optimizely is an extremely powerful, yet simple tool to use. Our team is now empowered to constantly review and experiment with different aspects of the customer experience. Optimizely is helping us to remove the element of guesswork that was previously needed. This guesswork has now been replaced with data-driven results which allow us to deliver seamless, omnichannel experiences."
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