Optimizely

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Read 290 Optimizely reviews and testimonials from customers, explore 363 case studies and customer success stories, and watch 203 customer videos to see why companies chose Optimizely as their A/B Testing Software

Optimizely is the world’s leading experience optimization platform, providing website and mobile A/B testing and personalization for the world’s leading brands. The platform’s ease of use and speed of deployment empowers organizations to conceive and run experiments that help them make better data-inspired decisions. Optimizely meets the diverse needs of thousands of customers worldwide looking to deliver connected experiences to their audiences across channels. To date, those customers have created and delivered more than 30 billion optimized visitor experiences.

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  • 290 Testimonials View
  • 363 Case Studies View
  • 203 Customer Videos View
Customer Rating Review Score based on 5507 reference ratings
4.7/5.0 (5507)
  • Fall 2025 Market Leader Content Marketing Software
  • Summer 2025 Market Leader A/B Testing Software

More from Optimizely

Featured Testimonials

  • "While SRAM had worked with BlueBolt previously to digitally enable their robust network of customers, distributors, and retail partners through an Optimizely-based business portal, we were now looking to host …

  • "Our products ignite a passion and a drive for amazing experiences in our customers, and we wanted our digital, mobile and web experience to exude that same energy. Working with …

  • "We're a pretty heavy testing company. We use Optimizely for a lot of the heavy lifting. It's ideal because we can really get velocity and turn results around in a …

Featured Case Studies

  • Toppers Pizza dish up tasty customer experiences

  • How testing & optimization has driven data-led decision making a for a …

  • Canon EMEA develops a picture-perfect website with Optimizely’s experimentation solution

Featured Customer Videos

Additional Optimizely Information & Resources

Read Optimizely Reviews, Testimonials & Customer References from 290 real Optimizely customers.

Browse Optimizely Case Studies, Customer Success Stories, & Customer References from 363 businesses that use Optimizely.

Watch Optimizely Customer Videos to learn why 203 businesses chose Optimizely.