Optimizely is the world’s leading experience optimization platform, providing website and mobile A/B testing and personalization for the world’s leading brands. The platform’s ease of use and speed of deployment empowers organizations to conceive and run experiments that help them make better data-inspired decisions. Optimizely meets the diverse needs of thousands of customers worldwide looking to deliver connected experiences to their audiences across channels. To date, those customers have created and delivered more than 30 billion optimized visitor experiences.
"We wanted to make a statement with our change of mindset. We wanted to onboard the best available tool for experimentation, which will allow us to push the boundaries of what's possible."
"Experimentation is still new on the operations side, but with tools like Optimizely, it's easier to integrate it into the product process. On the product side, data is a hundred percent essential. We recently hired a designer who's brilliant with data, and we're constantly debating it—exactly the kind of person we need."
"The Optimizely One platform allows us to create a really immersive experience for the customer using our commerce platform and CMS, then apply web experimentation to help us test those customer journeys quickly and effectively, and roll out that new customer experience."
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