Optimizely is the world’s leading experience optimization platform, providing website and mobile A/B testing and personalization for the world’s leading brands. The platform’s ease of use and speed of deployment empowers organizations to conceive and run experiments that help them make better data-inspired decisions. Optimizely meets the diverse needs of thousands of customers worldwide looking to deliver connected experiences to their audiences across channels. To date, those customers have created and delivered more than 30 billion optimized visitor experiences.
"We were initially doing some fairly blunt segmentation based on what we knew of someone's sector or their location. With recommendations, that moved to be a much more personalized view; …
"It has been remarkable that we have essentially built three years of capability in three months."
"We’ve built a site for the needs of our customers. When I look at our competitors, I can see they’ve been on this journey a lot longer than we have …
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