Kameleoon

"After a thorough analysis of the different user journeys, we found friction points in the last minute bookers’ behavior. As 50% of our revenue is generated through our website, we needed to simplify the booking process for these visitors if we wanted to increase our online sales. With Kameleoon, our hypotheses were promptly validated even though the “Let’s go now” page—by its nature, needed to be updated several times a week (available dates and clubs). Our teams had no trouble updating the A/B test as well."

"To transform visitors into customers, we needed to address the size issue. It’s one of the main obstacles in online clothing sales—especially for visitors who aren’t familiar our products yet. In addition to the size guide already present on our product pages, Kameleoon allowed us to easily implement and test a size recommendation widget. It helps visitors choose the right size, reassures them and facilitates their purchase. This experiment resulted in a 1.47% sales increase and cut our number of returns by 22.8%."

“At Mumsnet our aim is to make parents’ lives easier - one way we can do this is by sharing information when and where they need it. Helping users starts with understanding their interests, in order to provide the best user experience possible."