"We’ve seen that a lot of marketers act on hunches. They’ll claim things like, I believe that our conversions will increase if we add a picture carousel instead of a static image. But what if your visitors don’t like the carousel? What if they find it too distracting? The truth …

"BCP sells products that people already know of and use in their day-to-day lives. Since visitors using the search bar were making a purchase v/s the ones that weren’t, we decided to test our search bar. We created a variation with a giant search bar and placed it right at …