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"In selecting our first CDP, we didn’t fully appreciate two critical things: the solution needed to integrate with all of those systems, and it needed to truly scale. Even if a vendor can handle amazing data volumes, when you throw in a bit of complexity in the data model, things …
"We have very talented data scientists that would be querying the data in Databricks in order to create the segments and targets. As we grow and as our tech stack grows, as well as the demands from our customer base and the business, then scale and efficiency become big question …
Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, and data warehousing tools. Today, thousands of companies across 71 …
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