“We have learned that, in order to ‘win hearts and wallets,’ telco companies must not only deliver amazing technology, but also prove that they have the customers’ best interests in mind while providing an outstanding customer experience. In France as in other European countries, telco customers are switching from brand …

“It will be the same brand fulfilling the same promises, fulfilling that promise of full services that they will make available through digital entities with voice, text, and video. They’re going to have to have the same brain in the back, and the same strategy and brand identity, and that …