"Our sponsorship of Capital's Summertime Ball offers us a unique opportunity to reach and engage with a hugely social audience. By partnering with Twitter we were able to scale this even more and speak to those who couldn’t be there."

"Choosing Twitter’s targeting by followers with a focus on mobile, allowed us to strategically retarget users on-the-go. So when ready, they completed event registration later via their desktop computers."

"Universal Music Group has found audience insights from Twitter data to be a great source of information for our artists to better connect with their fans in a more meaningful way."

"Twitter was best suited to communicating real-time campaign content and managing the community. The ease of creating natural and reactive content lent itself to the authenticity of the campaign and its characters. Profiling the cinema experience was a key part of the campaign.”

"We didn’t just create awareness of the AIB GAA Club Championship, we created a platform that gave club fans and players a voice. We found Twitter to be an excellent platform to joining up our TV and social conversations.”

"Twitter allowed us to reach the appropriate audience as they Tweeted about Valentine’s Day. The native ad units allowed for a seamless user experience, and we became part of the discussion rather than disrupting it. We found Twitter extremely effective at targeting.”

"Interest targeting performed strongly for ‎@STATravel_UK and helped to generate more than 207,000 impressions. Overall, it achieved an engagement rate of 2.58% and a £0.20 cost per view.”

"Twitter allows us to engage with an otherwise hard-to-reach millennial audience. Using mobile and time-of-day targeting, we can easily reach users on the way to and from work or even on breaks. Twitter is also the perfect platform to amplify our presence on TV and radio.”

"Twitter afforded us the opportunity to give followers who were unable to attend the ‎#VitalitySummit immediate access to information and generate enough interest for them to have a bit of FOMO. We managed to reach audiences we would have ordinarily not been exposed to.”

"Through our two-phased Twitter campaign we have been able to increase quality traffic for this high season. It was important for us to maximise our brand awareness in the US market as well as gaining more bookings at a lower cost."

"Twitter proved to be a very effective communication tool, especially in arranging quick and direct contact to the customer. This was great complement to other touch points, which helped us to extend our reach and strengthen prospects’ engagement.”

"With Twitter Amplify, Aberdeen Asset Management could serve branded content to a pre-selected target audience of three million. Together with the ‎@EuropeanTour, we were able to put the Aberdeen brand at the centre of the conversation in a natural and unobtrusive way."

"Twitter allowed us to use compelling visual content without being pushy. It made us human and responsive. We started back-and-forth conversations in the Cheetos tone to create positive user sentiment.”

"We introduced Twitter Poll Cards to the Gulf Cooperation Council region for the first time, and they helped us keep our audiences involved in the story. The Poll Card option breathed new life into the campaign.”

"Twitter was the most effective media for us in our equity crowdfunding project in all categories. It’s fast, loud, fun, had great reach and was easy to use making us really effective in our communication throughout the project."